A flat façade can be an uninspiring aesthetic for profit-maximizing businesses. Fortunately, large, empty walls are the perfect canvas for vibrant channel lettering. Unlike regular exterior signs, each letter is isolated in a channel letter sign. These 3-dimensional letters produce an eye-catching effect that stands out on almost any interior or exterior surface.
What is Channel Lettering?
As mentioned above, these are signs composing of individual 3D letters that can be used in both interior and exterior settings. These types of signs are usually fabricated using materials such as aluminum, acrylic, and LED or neon lighting. While these signs can be used anywhere, they are most commonly seen on the outside of buildings, either directly on the façade or on top of the building itself.
A benefit of using channel letters is that it is easier to make larger signs. Because each letter is essentially its own unit or mini sign, you can make the word or brand name larger than an individual sign. This is another reason why channel letter signs are commonly used on and around buildings.
How to Maximize the Effectiveness of Your Channel Lettering
The key to maximizing the efficacy of your channel lettering is size. Choosing an optimal font size is imperative when it comes to both readability and attractiveness. If the letters are too small, it may be difficult to read, which will dramatically reduce your customer traffic as well as your brand recognition. Similarly, if the letters are too large, it may seem unnatural and conflict with your company’s existing style. Remember, any choice you make with regards to channel lettering should be consistent with your brand image.
Trying to balance all of these factors can be extremely difficult for a business with little to no experience in sign creation. Fortunately, Precision Sign Company is here to help you with all your channel lettering needs. To learn more about our services, or get a quote, contact us today.