How to Use Channel Lettering to Make Your Storefront More Striking

Sachi Sushi 3D letter sign

A flat façade can be an uninspiring aesthetic for profit-maximizing businesses. Fortunately, large, empty walls are the perfect canvas for vibrant channel lettering. Unlike regular exterior signs, each letter is isolated in a channel letter sign. These 3-dimensional letters produce an eye-catching effect that stands out on almost any interior or exterior surface.

What is Channel Lettering?

As mentioned above, these are signs composing of individual 3D letters that can be used in both interior and exterior settings. These types of signs are usually fabricated using materials such as aluminum, acrylic, and LED or neon lighting. While these signs can be used anywhere, they are most commonly seen on the outside of buildings, either directly on the façade or on top of the building itself.

Exterior example of effective channel lettering on a blank building.

A benefit of using channel letters is that it is easier to make larger signs. Because each letter is essentially its own unit or mini sign, you can make the word or brand name larger than an individual sign. This is another reason why channel letter signs are commonly used on and around buildings.

How to Maximize the Effectiveness of Your Channel Lettering

The key to maximizing the efficacy of your channel lettering is size. Choosing an optimal font size is imperative when it comes to both readability and attractiveness. If the letters are too small, it may be difficult to read, which will dramatically reduce your customer traffic as well as your brand recognition. Similarly, if the letters are too large, it may seem unnatural and conflict with your company’s existing style. Remember, any choice you make with regards to channel lettering should be consistent with your brand image.

Trying to balance all of these factors can be extremely difficult for a business with little to no experience in sign creation. Fortunately, Precision Sign Company is here to help you with all your channel lettering needs. To learn more about our services, or get a quote, contact us today.

Get a Classic Blade Sign to Catch the Eye of Pedestrians

Custom-made blade signs

There’s no better way to advertise and decorate your storefront than with a blade sign. These types of signs are excellent for brick-and-mortar businesses that are located in areas with high pedestrian traffic. These signs capture the individual’s attention and allow them to see the store ahead of time. This is because blade signs are installed perpendicularly to the building.

Characteristics of a Blade Sign

The perpendicular positioning means that a passerby doesn’t have to constantly be turning their head towards storefronts as they walk. In fact, it means that pedestrians can identify the shop from a distance and have the time to consider whether or not they will go in. This is one of the many reasons why blade signs have been a popular storefront sign for so many years. They are a great way to identify your business to strangers while also attracting them to your business. It’s a win-win.

Modern blade signs can be customized to your brand.
Custom signage will refresh the look of your business.

These signs are also extremely versatile and come in a variety of styles. You can have both interior and exterior blade signs as well as those that are illuminated and non-illuminated. If you’re looking for a blade sign for your business, you have a lot of customization options.

How to Customize Your Blade Sign

Customizing your sign sounds like a difficult process, but it doesn’t have to be. There are great custom sign companies that offer design, manufacturing, and installation services. If you don’t have experience making or creating signs, you shouldn’t try to force it. Using a sign company, you should customize the size, shape, material, layout, and design at professional quality.

Fortunately, finding a custom sign manufacturer is just as easy. At the Precision Sign Company, you can receive custom sign solutions for any project or business. Contact us today to get a quote on any of our services.