3 Key Factors In Creating A Great Sign Design

Simple signs can be extremely effective.

Are you a business owner that is struggling with creating the perfect sign? You are not alone. Many shops and service businesses often do not know how to make the best signs because they are not trained in graphic design or marketing. To get the best signs, you need to work with a company that has these skills. 

A sign has the potential to grab customers’ attention and catch the eye of people driving by. If you take the right steps and include key factors in your design, you can be sure that you will get noticed. Consider the following elements for signage design.

Designing Signs – Creative Process, Factors

Know your audience for the best signage.
Know your audience for the best signage.

One of the things to remember when designing any sign is that there is a creative process involved that can take time. Signage design is not the most straightforward task, so working with a professional is always recommended. Three factors you should never forget are:

  1. The environment where you sign is going to live. The setting significantly affects the target audience. If you live in a seniors’ retreat, you will want something large and readable. If you are on a school campus, you will need something modern and fresh. 
  2. Contrasting colors are essential to any sign, as you want your brand to stand out. If you have colors that all look the same, your brand may be lost in a mess. 
  3. Simplicity is key to any excellent custom signage. You want to ensure people understand what you are selling and aren’t confused by the sign’s complicated nature. 

Start by thinking about your audience and go from there. 

Go With Design Professionals That Offer A Full-Service Experience, Including Manufacturing

While you can try signage design for yourself, it will not be as effective as compared to working with a professional. When selecting a company to create your signs for you, you need to ensure that they perform all steps, including manufacturing. 

A company that manufactures custom signage will know which designs are best suited to the materials and equipment available to create it. 

Contact Precision Sign Company to work with the best in the business. 



Blade Signs Add Flair To Your Business Site

Blade signs are a historical and effective mode of advertisement.

Have you ever walked through a new retail area and had difficulty telling what kind of stores you were surrounded by? Sometimes companies don’t make an effort to advertise the exterior of their store correctly, and thus, they lose out to customers who are walking on foot. Many people think that if they have a strong online presence, they will be successful, but if you are not making use of age-old advertising techniques, you may lose out to other clientele.

One of the best ways to increase customer volume is by putting blade signs outside of your business. These are going to be instrumental in catching the attention of foot traffic in the area. People often walk down sidewalks looking straight ahead, and if they see your blade signs sticking out, they are more likely to stop in.

Modern blade signs can be customized to your brand.
Your business could benefit from a blade sign.

What Are Blade Signs? History & Materials

Blade signs have been around since the 14th century. Inns began to hang them outside to give people an idea of what to expect inside. More vendors started to catch on. Locksmiths would hang a key, and the blacksmith would hang a horseshoe and so on. As time progressed, these outdoor signs became more tailored to the specific store.

Blade signs are a sign that sticks out perpendicular from the store so that customers can see it when walking by, rather than looking at it straight on. They were once made from metal or wood, but now many stores have bright steel and plastic signs with backlighting or LCD displays.

Best Use For Locations With Lots Of Foot Traffic

As these outdoor signs extend out from the stores, they are best used in areas where there is a lot of foot traffic. People driving by can also notice these signs, but for pedestrians, outdoor signs are often critical to catching their attention and getting them into your business.

If you want to add some flare to your store or business, contact us at the Precision Sign Company. We can bring your store’s exterior to the next level.


Make a Statement with Bold Outdoor Signage

Park center monument sign

When it comes to advertising your business, there are a lot of different avenues for you to explore. However, one of the best options is going to be having exterior signs. Not just any type of outdoor signage will do the trick. You’ll want to make sure that you go with the following bold, outdoor sign options.

Vibrant Color Scheme

An easy way to make any outdoor sign instantly more bold is to give it vibrant colors. If your business happens to have a brown exterior, then don’t get a matching brown sign that will just blend into the background. Instead, give it a sleek silver, white, or some other vibrant color. This will help it to stand out and get the attention of as many people as possible.

Plumb line services
A ground monument sign can easily stand out from the rest.

Monument Signs

In addition to using bold colors, you should also look into getting a monument sign. The reason why monument signs are such a good idea is the fact that they are able to easily get a person’s attention. By being ground signage, they are in the line of sight of any motorists or pedestrians and can be accentuated by greenery to help draw even more attention to it.

Plus, monument signs can be ordered in nearly any shape or size, which means that you can get as bold and creative with the design as you want. Don’t be afraid to mix and match shapes and colors until you land on an incredibly bold option that you love.

If your goal is to have the ultimate bold signage, then this is the way to do it. To help get started ordering your bold, exterior signage, make sure to contact our team of professionals at the Precision Sign Company today.

Enhance Your Interior and Brand at The Same Time With Creative Signage

Aims Community College

Part of being a successful business is having a strong brand. This can be a slogan, a philosophy, an image that people instantly associate positively with your business. There are a lot of different methods you can use to construct a brand identity for your company, but one of the most effective methods are custom signs, put indoors. Here’s why.

Indoor Signage Forms

One thing that we have to mention is the different options on the table when it comes to interior signsThese can range from a 3D sign that pops out from the wall to any visitors, an illuminated sign that instantly draws the eyes, or a sculpture sign. The nice thing about a sculpted sign is that it opens up a lot more possibilities in terms of visuals.

indoor sign
When it comes to signage, get creative.

So, why is the versatility of indoor signs so much more effective than outdoor signs? Mainly because there are less impediments with an indoor sign. You don’t have to worry about the elements, or durability of materials (as much), or proximity to other nearby buildings and structures. The image you want to create is the most important thing.

Indoor Signs Usage

So, with this said, what are some of the best options on the table when it comes to how you can use indoor signs? One of the most common options is in the entry area of your building or office. This way, both employees and customers can see your brand sign front and center when they enter. Another potential idea is putting it in a break or rest area to boost employee morale.

Thinking that some new indoor signage is what your business needs? If you want to get started, be sure to contact us at Precision Sign Company. We have a wide selection of options to help further your brand.

Stand Out With Your Business Using EMC Signs

Night pole sign

When your business is interested in getting some new signage, there are countless options out there for you to choose from. However, if you want some truly impressive results, then you should consider getting an electronic messaging center (EMC). These EMC signs are truly impressive and offer the following benefits.

Better Visibility Both Day and Night

While most signage offers adequate visibility during the daytime, it is a completely different story once the sun goes down. Any sign that is not illuminated is going to be extremely hard for customers to see and even the illuminated ones are only truly effective if they avoid any burnt out lettering or lighting. But when it comes to EMC signs, the entire sign is composed of an LED screen, which means that they are extremely easy to see whether it is during the middle of the day or dead of the night.

EMC Sign
EMC signs are the most eye-catching form of signage.

Display Multiple Messages

Any other sign is limited in the fact that you can only ever promote a single message to your customers. But with EMC signs, you can easily change out what the sign says, making it the most versatile type of signage for your business. So whether you want to promote a new sale, flash your company information, or display a relevant message, you can do it all, often all at the same time.

Very Cost-Effective

The best part of this extremely effective form of signage is the fact that it is much more cost-effective than most business owners assume. In fact, even if you’re a small business, you should still be able to comfortably afford a high-quality EMC sign.

In order to enjoy all of these benefits, make sure to contact us at Precision Sign Company and get a quote for custom EMC signs.

Consider a Versatile Sign Such as a Wall Sign. Get Your Point Across

Ninja Nation graphic design

An important part of running a store or office is making sure that your company is presented properly. Anyone who walks into your building is going to be using everything they see as small pieces of intel that they then base their opinion of your company on.

Therefore, if you fail to make much of an impression with your lobby and sales floor area, then this will be reflected in customer’s opinions of your establishment. That is why you need to do whatever you can to spruce up the place, which should involve getting a custom wall sign for your business.

Makes Branding Obvious

While a lot of businesses use outside signs in order to let others know what kind of business they are, you can’t let this messaging completely disappear once the person steps inside. The most important about successful branding is having consistency, which is where a wall sign would come in handy.

Sachi Sushi 3D letter sign
Using a 3D wall sign can draw attention to it even more.

By placing a few custom-designed signs around the lobby or sales floor, you help ensure that your logo and company name are being imprinted on the brain of everyone who comes into your building.

Old Signs Reflect Poorly on Your Business

If you have a wall sign but haven’t updated it within the last decade, then it could be actively hurting your business. This is because an old and worn wall sign can make people see your company as being outdated or not properly maintained. That is why you need to take this opportunity to use some custom-designed signs as a replacement for any old signs you might have.

Make the most out of your business by choosing to get your very own wall sign today. And ensure it is of the highest quality by contacting us at Precision Sign Company and getting your free quote.

A Well Manufactured Sign Takes Time, Understand Our Process

Skilled sign manufacturer

When you are interested in getting some custom signage for your business, you want the final product to be something truly impressive. But in order for this to happen, it is going to take some time, even for a vastly experienced sign manufacturer. This is because there is a lot of work that goes into creating some truly stunning custom signage.

Choose Compelling Colors

Picking the colors for your 3D signs isn’t something that can be done by blindly pointing to a giant color wheel. It takes a lot of careful thought and strategic planning in order to come up with something that will be able to grab a person’s attention without being too jarring. It also needs to blend nicely with the existing colors of the company since consistency is crucial in branding.

The timeframe to create stunning custom signage will vary depending on several factors like size and type of sign.

Establish Some Contrast

The last thing you want are some gorgeous blade cut signs that are nearly impossible to read from more than 10 feet away. That is why you will also need to have a fair amount of contrast within your sign. This will make it much easier to read, especially if there is a fair amount of text on the custom signage.

Large But Simple

Generally speaking, the bigger the better when it comes to 3D signs. This will help make them stand out more and be easily read even from great distances. But just because a sign is large doesn’t mean that it has to be complicated. In fact, the best performing custom signage is often the ones that have a relatively simple design since they do not overwhelm your customers.

By combining all of these elements, you should end up with some truly impressive custom signage. To get started on making your very own commercial signs, make sure to contact us at Precision Sign Company

Learn to Utilize Your New Sign to Increase Customer Relations

Manning's steak sign

Custom signage can be a very valuable tool in business but only if you know how to properly use it. That is why you need to know these tips on how to effectively utilize your exterior or interior signs to increase your customer relations.

Put Your Logo First and Foremost

Having an eye-catching sign that speaks directly to your audience is obviously important. However, it is only going to be useful if the customers know whose sign it is.

Monte Bello Gardens Sign
In order to be effective, signs need to be eye-catching.

If they enjoy your vinyl signs but are unable to see your small logo printed in a tiny font on the bottom corner, then it will not give your business any benefits. So you need to make sure that people are able to know whose sign it is by putting your logo or company name in a spot that is easy to see and make it large enough that someone can read it from a reasonable distance.

Put the Signs Where People Can Find Them

In order to be of any use to your business, your custom signage needs to be seen by a lot of people. Therefore, you’re going to want to make sure that you put your signs in a spot where they are going to get a lot of foot traffic. This will give you the best chances or achieving a higher ROI for your vinyl signs.

Pick an Experienced Sign Company

In order to successfully improve your customer relation, you are going to need some interior signs that are of the highest quality. That is why you should pick a custom signage company with a proven process that creates impressive signs that are practically guaranteed to bring you positive results.

Make sure that you are getting the most effective custom signage possible by contacting our team of professionals at Precision Sign Company and getting your free quote today.

Get to Know Your Reliable Signage Provider

Sign design staff

When you need to have some new custom signs made for your business, this is not something that you just entrust to anyone. Therefore, you need to find a company that has a history of making exquisite 2D and 3D signage for a wide range of businesses. And if this is what you are looking for, then go ahead and contact us right away. In the meantime, here are some helpful insights to prove we are the right company to handle making whatever signs you need.

Why a High-Quality Sign is Important

In many cases, your signs are the first exposure that a customer will have to your business as they either walk around town or drive by on their way to work. Therefore, you need to make sure that these custom signs exemplify everything your company stands for and is made at the highest quality. Otherwise, you could end up losing a large number of clients on a regular basis without even realizing it.

Community Health Center monument sign
The location of the custom signs plays a big role in their design.

3 Steps to Understand the Right Sign for Your Business

In order to determine what the perfect signs are for your business, you need to go through this three-step process. The first step involves identifying the nature of your business. If you run a very formal company, then have some funky multi-colored 3D signage is likely not the right choice.

The second step of this process involves choosing some signs that can withstand whatever elements they will likely be exposed to. An interior sign can be made of much more vulnerable materials to achieve a certain look. However, outdoor signs need to be made with very durable materials.

The last step is choosing the type of precision computer-cut lettering that your 3D signage needs. A good company will offer countless options in fonts, colors, and sizes.

We can help you with all of this and more at Precision Sign Company. So to find out more about who we are and how we can help you create the perfect custom signs, check out our About Us section.

Could Your Company Benefit from a Ground & Monument Sign?

The sign outside your business’s door should not be a decision that you take lightly. Often, this is the first impression that potential customers will receive of your company and you must make sure it is strong. As you choose your company’s sign, there are many options to consider. One popular sign type that may be ideal for your business and location is a monument sign. Here are a few differences between a monument sign and other types to consider.


A monument sign is a sign that is low to the ground. This type of sign stands on its own, without a pole. A ground sign, also known as a monument sign, is not tall and is not attached to the building, which is common with other sign types.

Ground signs are low to the ground and can have bricks, stone, or other elements around them.


Occasionally, ground signs have bricks and other elements that not only help enhance the durability and stability of the sign but enhance its aesthetic appeal as well. You can have fun and be creative with the masonry around your sign. A few popular options include bricks, stone, and stucco.


Similar to other types of signs, you can customize and design a monument sign so it has the messaging and layout that you desire. You can be bold and choose a design for your ground sign that is unique and impressive. As you customize a ground sign, you can create unique shapes of the sign, add logos and brand names, add color, etc.

Additionally, as you consider the customization options for your ground sign, consider how you wish to illuminate the sign. In some cases, you may not want your sign to light up. Instead, you may choose to place small spotlights on the ground nearby.

If you are interested in a ground and monument sign or are looking for custom signs for your business, contact Precision Sign Company in Golden, Colorado, or check out our blog for more information. With our high-quality signs, we can help your business get noticed!