Vinyl Signs and Graphics to Promote Your Brand

When it comes to promoting and marketing a brand, there are three words that business owners love to hear: versatile, dynamic, and cost-effective! Say hello to vinyl signs and graphics, the promotional tool that gets noticed, is customizable, and won’t break the bank. Quite simply, if you’re not using vinyl signs and graphics to promote your brand, you’re missing out. 

Why are vinyl signs and graphics so effective?

Customize vinyl signs to suit every marketing need, and have them installed on almost any surface from walls to windows. Vinyl signs deliver your brand message, connect with consumers, and enhance their experience using custom design to capture your brand tone and style. Whether they have a temporary promotional purpose, like a sale or events, or a permanent message, vinyl signs and graphics are budget-friendly and easily customizable.

Vinyl signs are also effective in complementing and strengthening all other signage.

Types of vinyl signs and graphics

Vinyl Signs and Graphics

The types and uses of vinyl signs and graphics have no limits. Popular styles include:

  • Promotional vinyl graphics – temporary interior and exterior marketing tool
  • Office branding – vinyl logos on glass office doors and walls
  • Full vinyl murals – tell your brand story, convey a lifestyle, create an experience
  • Spot decals and graphics – gets your message across simply and effectively
  • Vinyl letters and numbers – store hours and contact information, and interior and exterior branding

Answers to consumer questions

Install vinyl signs on storefront windows and on interior walls to create a complete consumer experience inside and out. Your store hours and contact information written in custom vinyl letters and numbers may seem simple, but incredibly effective in providing answers to common consumer questions before they have to ask. 

Vinyl wall murals and full vinyl window wraps can completely transform your storefront and interior space, immersing consumers in your brand identity and creating an experience. By creating an experience, you let consumers know what type of lifestyle you are promoting and what you stand for, which consumers love.

Consumers want to connect with a brand on a personal level. Knowing that you share the same values and ideals will make them feel good about supporting your brand.

Contact Precision Sign Company for custom vinyl signs & graphics

Get in touch to hear more about our process. Our team can help design and customize vinyl signs and window graphics to boost your brand. 

Lighting Options for Custom Channel Letter Signs

Manning's steak sign

When you look at a custom channel letter sign, sometimes called building identification signs, most people immediately notice the size and shape of the letters. However, did you know there are several different ways to light them? And that your business needs and the type of lighting options available where your sign will be installed can make a big difference in visibility?  You may have already guessed that one of the most important considerations for lighting custom channel letter signs is what type of light will be most visible in the area where you want to install your sign. 

Determining the Best Lighting

World-Class Signage Solutions
The black letters are a contrast to the white trim, and the new LED lighting allows for brighter lettering with less power.

If your business depends on visibility at night, then using neon or LED-illuminated sign might not be a good choice. If tall trees and bushes are blocking the sign, or if there is no lighting in the area, then you might want to consider an alternative option. And if your business is located near a major highway or a road where it could be easily seen from passing cars, then you will probably want to install a lighted channel letter sign. You have probably noticed that some custom channel letter signs are lit up in the back to make the surface of the letter black. 

Lighting Benefits

Lighting is a great way to make sure your custom channel letter signs stand out at night or are very visible during an outdoor event. If you decide on adding lighting to your custom channel letter signs, then there are many options available to you, from neon all the way to black.

Request a quote today and learn more about custom channel letter signs.

Why Dimensional Signs Are So Popular

Bank Channel letter Sign

If you’ve ever been to a retail or manufacturing facility or even a doctor’s office, chances are you’ve seen these big, multi-colored, plastic rectangle signs. These signs are used to attract the attention of passersby, and they have many different purposes: to keep people from wandering off, for directional purposes, and for emergency evacuation purposes. Whatever the reason, these signs are one of the big reasons why dimensional signs have become so popular.

Why? Because they’re a lot more versatile than you may think and they can be used in any number of settings. As it turns out, dimensional signage is great for indoor or outdoor use, especially when you take advantage of advanced printing technology that modern sign companies use for flat-cut lettering.

Know your audience for the best signage.
Dimensional signs have become so popular in recent years because they are an easy way to improve the overall look of your store or area.

What are the Benefits of Dimensional Signs?

The first thing you’ll probably notice about dimensional signs is that they’re far more eye-catching than traditional signs. This is because of the three-dimensional nature of the letters, which are raised up off the surface and have a clear depth to them. If you’ve ever seen a retro movie or cartoon from decades past, then you know what we are talking about.

The 3D effect of dimensional signs makes them eye-catching and memorable. However, it’s not just the way that dimensional sign letters pop off of the background that makes them effective. They’re also very durable compared to traditional flat signs. This is because there are no rounded corners or edges on a dimensional sign. Furthermore, they are completely waterproof and will not fade in sunlight.

Dimensional signs last for years! Plus, they have plenty of energy and movement. This is why dimensional signs are so popular with businesses. There’s no denying that 3D lettering looks fantastic on a sign. It can really catch people’s attention.

Request a quote for dimensional signs today.

3 Styles of Business Signs to Represent Your Brand

If you’re a business owner or entrepreneur, having professional and high-quality business signs to represent your brand is going to be key to your success. Signs are one of the biggest promotional tools that you can use to grow your business. 

Business Sign Styles

All styles of business signs are great to represent your brand. You can customize them with your unique branding and logo to reinforce who you are and what you do to everybody that walks past the signs. The right signage can also portray your brand values and personality. This is important when it comes to building up a business that is recognizable and credible within a particular industry. 

Style Options

There are a number of styles of business signs that you can use both inside and outside of your company property. 

Custom business signs are a great way to represent your brand.

1.Blade Signs

Blade signs are historically popular. They can be custom designed for your business, and they bring a classy and sophisticated vibe to your commercial property. They’re often used as directional signs to help guide visitors to the right departments. 

Often, blade signs are used to catch people’s attention. You can make them as big and bold as you like, and they are available in a number of different shapes, materials, and finishes. 

2. Channel Letter Signs

Channel letter signs are bold and dynamic. They are 3D letter signs that are highly visible and can be used in the inside or outside of your commercial building. These versatile signs can even be illuminated, so they’re visible during both the day and the night. 

3. Flat-Cut-Out Lettering

One of the most popular styles of business signs is the simple and elegant flat-cut-out lettering signs. They are professional, versatile, and simple. 

To get your blade signs or channel letters, contact Precision Sign Company today. 

Interior Channel Letter Signs

If you’re a business owner looking for a great way to advertise your brand, interior channel letter signs are an incredible way to do so. They’re creative, versatile, and completely customizable. 

Why Signage?

Whether it’s for the exterior or interior of your building, this form of 3D signage can be used for a number of reasons. 

Architectural Signage

Channel letter signs are an effective form of marketing to increase brand awareness and bring in new customers. They make your business appear professional. If you include your unique branding and logo on the letter signs, it reminds every one of your customers or clients of who you are and what you do. 

Interior channel letter signs can mark important areas that are essential to your success as a business. They’re also crucial to enhance your customer’s experiences. Signage is always helpful to guide customers, clients, and visitors around a company’s building. This saves them searching around or asking a staff member where to go. 

Businesses in retail and hospitality can use interior channel letter signs for multiple areas within their properties. These areas include 

  • Dressing rooms 
  • Lobbies or reception areas 
  • Lift areas or stairs 
  • Cashier desks or till areas (Pay Here) 
  • Ordering areas (Order Here) 
  • Specific departments (Women’s, men’s, kids) 
  • Room numbers for hotels 

Know Your Options

Interior channel letter signs are a great way to make sure your customers and clients have a great experience while using your services or buying your products. When your visitors are happy and content with their time in your shop or office building, they are more likely to become returning customers. They are also likely to tell their friends and family about your brand. This can generate more leads and boost your sales. 

All of this just from using professional signage throughout your business! 

For channel letters for your business, request a quote from Precision Sign Company today.

Interior Office Logo Signs to Enhance Office Atmosphere

Your office signs are more than just a way to get people to notice your business. Signs are an important part of any office environment, and there is no better way to get your message across than through a sign. They can also become a tool for building a positive corporate culture. The signs you choose, their appearance, and their location can help create a professional image and a more productive workplace. Creating a more productive workplace means fewer distractions, higher productivity, more collaboration, and more creativity. In addition to architectural signs, businesses should also pay special attention to their interior signage, particularly the logo sign.

Why Does an Office Need Interior Signs?

Along with the rest of your office, your interior signage will help to create your workplace atmosphere. It will tell your employees what’s going on, which rooms are which, and give employees and visitors alike an idea of how you are running the business.

Another basic reasoning behind the need for interior signs is to help orient employees within the building and to help them find their way around. Interior signs are also often used to inform employees of changes to the workplace and to announce holidays and special events.

Being Strategic With Placement

The first thing to do is decide where you are planning to put your logo sign and other signs. Then you need to decide on the room’s overall size and how many signs you want to have. Once you have these two, you can start planning out the actual sign details to ensure that each one fits in with the others.

Strategic placements of an office logo sign are in front of the elevator, before entering the reception area, reception area, conference.

Learn more about interior signs and how Precision can help you with your next office logo sign.

Enhance Building Exteriors with Architectural Signage

Monument signage for Monte Bello Gardens

Many buildings are stylishly designed to showcase their owners’ personalities, tastes, and creative flair. What better way to show off your design than on the outside of your building? This can be done with architectural signage, which serves as a building’s first impression to visitors. Architectural signs effectively display a building’s brand and design and often showcases the building owner’s creative ability.

What is Architectural Signage?

Architectural signs are a true sculptural art form that blends art, architecture, and technology to create a distinctive design and a valuable asset to a building or cityscape. The sculptural 3D design is the perfect option for any building or landscape application looking to confidently draw their customers with logo signs.

Plumb line services
A ground monument sign can easily stand out from the rest.

Always Custom

Whether they are used on a busy city street, a busy freeway, or in a forest, or in an open field, architecture signs are a visual way to tell your brand’s story to the community. One of the most important aspects of any sign is customization, which can take multiple forms. One example is making the architectural sign match its surroundings, as this can help it blend in with the other monuments in the area. Another custom option is making the sign different from its surroundings, which will help to draw attention to it and provide it with its own unique character.

If you’d like your logo signs to stand out, then you’ll want to pick one that has a customized design on it. Architectural signs can be displayed on both a plain or engraved surface and come in a variety of sizes and colors. Choose from a variety of materials depending on the aspects of the building’s aesthetic. 

To learn more about Precision Sign Company’s offerings, including architectural signs and logo signs, click here.

Choosing Lettering for Building Business Logo Signs

A sign by itself doesn’t attract attention or encourage business. For a sign to be effective, it needs to be able to maximize its visual appeal. Signs that are distinctive are more easily recognizable. And if a customer is able to remember your brand, you are halfway to inspiring a sale or interaction. The key to having a visually dynamic sign is by incorporating the right type of lettering.

Choosing the Right Lettering for Your Storefront Sign

Know your audience for the best signage.
Channel letter signs add an extra layer of dynamic design.

Selecting the perfect type of lettering for your business is not always easy. In fact, it can actually be quite difficult, particularly if you have no sign or design experience. The reason being, lettering that is effective in a logo does not always translate to an exterior logo sign. To maximize the effectiveness of your business sign lettering, you should incorporate some form of channel lettering. Channel lettering is a bold and intricate form of architectural signage that uses three-dimensional design to garner more attention. This type of lettering can also incorporate customer light options to make your signs attractive during all hours of the day. Moreover, these signs are completely customizable. From the typeface, to the colors, to the shape itself, every aspect of a channel lettering sign can be individualized for a specific business, its brand, location, and needs.

Flat Cut Out Lettering

This is one of the most professional sign options available. Whether they are used in exterior or interior settings, flat cut lettering is one of the sleekest sign design options currently available. Similarly, these signs can be subtle and contemporary, or bold and timeless. The wide array of texture combinations that are also available extend the customization options even further.

Is your business or storefront in need of a sign upgrade? Then you have come to the right place at Precision Sign.

Complete Signage to Boost Brand Awareness

Modern blade signs can be customized to your brand.

The success of one’s company depends heavily on the health and reputation of its brand. A business’s brand represents its values, personality, and ambitions. Consumers who associate with a brand’s identity often form stronger and more loyal bonds to the associative business. One way to promote your brand and its values is to have strong brand awareness. The best way to do that, of course, is to effectively utilize corporate signage.

Exterior Signs to Get You Noticed

EMC Sign
EMC signs are the most eye-catching form of signage.

The most valuable part of any promotional campaign is attracting the attention of new customers. Exterior signs are one of the best ways to communicate your brand identity to individuals who are less familiar with your company. A well-executed exterior sign is, therefore, an excellent tool for not only raising brand awareness but also communicating brand values.

The best part about corporate signage, particularly exterior signs, is that they come in a wide variety of styles – each with its own unique benefits. Logo business signs, or storefront signs, are one of the easiest ways to garner the attention of foot traffic. Similarly, for businesses with more obscure settings, pole signs are another great way to attract local traffic. Monument signs, wayfinding signs, and window graphics also provide different advantages when it comes to brand promotion and consumer education.

Interior Signs That Stand Out

For a business to be successful, it has to do more than get customers in the door. It also has to get them towards the cash register. The best way to direct customers is through well-positioned interior signs, such as reception signs, wayfinding, and room identifying signs, as well as ADA signs.

If you are looking for a cost-effective way to boost the brand awareness of your business, then contact Precision Sign Company today. Our team, from design to execution, can help you with any of your sign or flat cut lettering needs.

Design a Commercial Real Estate Sign to Boost Sales

When it comes to commercial real estate, the quality of your signs is a huge contributor to the strength and frequency of your sales. These are the signs that not only direct active home buyers but attract potential home buyers as well. In addition to advertising an individual property, these commercial real estate signs also advertise a realtor’s personal brand.

Designing a Commercial Real Estate Sign that Increases Sales

commercial real estate
Don’t forget about branding when it comes to your commercial real estate sign.

Well-executed real estate signs are excellent at two things: promoting a property and showcasing a realtor. Both of these features are integral to the quality of one’s sales. By effectively communicating your brand as a real estate agent, you can interact with potential buyers in a much stronger way. The strength of these connections can then positively impact the impressions you make on new customers. Better impressions mean a stronger brand, which means more clients. If done correctly, a successful commercial real estate sign could significantly impact your sales numbers in a positive way. But how do you design the ideal commercial real estate sign?

Creating a Cohesive Design and Message

Cohesion is one of the most important factors when it comes to sign design. That is because a cohesive sign design and message can often translate more easily to other sign types and marketing tools – increasing the efficacy of your branding as a whole. These can include “For Sale” signs, billboards, bench-ads, open house signs, and much more. The more repetitive your message and brand identity are, the more effective they will be. Repetition, however, does not mean boring.

When creating your first real estate signs, it helps to start out with simpler mediums like “For Sale” and “Open House” signs. From there, you can select the style that best reflects your personality (like a classic wooden post, for instance). Then you should state the express purpose of your sign and then incorporate the appropriate branding materials (colors, logos, font, etc.).

To upgrade your commercial real estate signs, contact us for more information.