3 Styles of Business Signs to Represent Your Brand

If you’re a business owner or entrepreneur, having professional and high-quality business signs to represent your brand is going to be key to your success. Signs are one of the biggest promotional tools that you can use to grow your business. 

Business Sign Styles

All styles of business signs are great to represent your brand. You can customize them with your unique branding and logo to reinforce who you are and what you do to everybody that walks past the signs. The right signage can also portray your brand values and personality. This is important when it comes to building up a business that is recognizable and credible within a particular industry. 

Style Options

There are a number of styles of business signs that you can use both inside and outside of your company property. 

Custom business signs are a great way to represent your brand.

1.Blade Signs

Blade signs are historically popular. They can be custom designed for your business, and they bring a classy and sophisticated vibe to your commercial property. They’re often used as directional signs to help guide visitors to the right departments. 

Often, blade signs are used to catch people’s attention. You can make them as big and bold as you like, and they are available in a number of different shapes, materials, and finishes. 

2. Channel Letter Signs

Channel letter signs are bold and dynamic. They are 3D letter signs that are highly visible and can be used in the inside or outside of your commercial building. These versatile signs can even be illuminated, so they’re visible during both the day and the night. 

3. Flat-Cut-Out Lettering

One of the most popular styles of business signs is the simple and elegant flat-cut-out lettering signs. They are professional, versatile, and simple. 

To get your blade signs or channel letters, contact Precision Sign Company today. 

Interior Channel Letter Signs

If you’re a business owner looking for a great way to advertise your brand, interior channel letter signs are an incredible way to do so. They’re creative, versatile, and completely customizable. 

Why Signage?

Whether it’s for the exterior or interior of your building, this form of 3D signage can be used for a number of reasons. 

Architectural Signage

Channel letter signs are an effective form of marketing to increase brand awareness and bring in new customers. They make your business appear professional. If you include your unique branding and logo on the letter signs, it reminds every one of your customers or clients of who you are and what you do. 

Interior channel letter signs can mark important areas that are essential to your success as a business. They’re also crucial to enhance your customer’s experiences. Signage is always helpful to guide customers, clients, and visitors around a company’s building. This saves them searching around or asking a staff member where to go. 

Businesses in retail and hospitality can use interior channel letter signs for multiple areas within their properties. These areas include 

  • Dressing rooms 
  • Lobbies or reception areas 
  • Lift areas or stairs 
  • Cashier desks or till areas (Pay Here) 
  • Ordering areas (Order Here) 
  • Specific departments (Women’s, men’s, kids) 
  • Room numbers for hotels 

Know Your Options

Interior channel letter signs are a great way to make sure your customers and clients have a great experience while using your services or buying your products. When your visitors are happy and content with their time in your shop or office building, they are more likely to become returning customers. They are also likely to tell their friends and family about your brand. This can generate more leads and boost your sales. 

All of this just from using professional signage throughout your business! 

For channel letters for your business, request a quote from Precision Sign Company today.

Interior Office Logo Signs to Enhance Office Atmosphere

Your office signs are more than just a way to get people to notice your business. Signs are an important part of any office environment, and there is no better way to get your message across than through a sign. They can also become a tool for building a positive corporate culture. The signs you choose, their appearance, and their location can help create a professional image and a more productive workplace. Creating a more productive workplace means fewer distractions, higher productivity, more collaboration, and more creativity. In addition to architectural signs, businesses should also pay special attention to their interior signage, particularly the logo sign.

Why Does an Office Need Interior Signs?

Along with the rest of your office, your interior signage will help to create your workplace atmosphere. It will tell your employees what’s going on, which rooms are which, and give employees and visitors alike an idea of how you are running the business.

Another basic reasoning behind the need for interior signs is to help orient employees within the building and to help them find their way around. Interior signs are also often used to inform employees of changes to the workplace and to announce holidays and special events.

Being Strategic With Placement

The first thing to do is decide where you are planning to put your logo sign and other signs. Then you need to decide on the room’s overall size and how many signs you want to have. Once you have these two, you can start planning out the actual sign details to ensure that each one fits in with the others.

Strategic placements of an office logo sign are in front of the elevator, before entering the reception area, reception area, conference.

Learn more about interior signs and how Precision can help you with your next office logo sign.

Enhance Building Exteriors with Architectural Signage

Monument signage for Monte Bello Gardens

Many buildings are stylishly designed to showcase their owners’ personalities, tastes, and creative flair. What better way to show off your design than on the outside of your building? This can be done with architectural signage, which serves as a building’s first impression to visitors. Architectural signs effectively display a building’s brand and design and often showcases the building owner’s creative ability.

What is Architectural Signage?

Architectural signs are a true sculptural art form that blends art, architecture, and technology to create a distinctive design and a valuable asset to a building or cityscape. The sculptural 3D design is the perfect option for any building or landscape application looking to confidently draw their customers with logo signs.

Plumb line services
A ground monument sign can easily stand out from the rest.

Always Custom

Whether they are used on a busy city street, a busy freeway, or in a forest, or in an open field, architecture signs are a visual way to tell your brand’s story to the community. One of the most important aspects of any sign is customization, which can take multiple forms. One example is making the architectural sign match its surroundings, as this can help it blend in with the other monuments in the area. Another custom option is making the sign different from its surroundings, which will help to draw attention to it and provide it with its own unique character.

If you’d like your logo signs to stand out, then you’ll want to pick one that has a customized design on it. Architectural signs can be displayed on both a plain or engraved surface and come in a variety of sizes and colors. Choose from a variety of materials depending on the aspects of the building’s aesthetic. 

To learn more about Precision Sign Company’s offerings, including architectural signs and logo signs, click here.

Choosing Lettering for Building Business Logo Signs

A sign by itself doesn’t attract attention or encourage business. For a sign to be effective, it needs to be able to maximize its visual appeal. Signs that are distinctive are more easily recognizable. And if a customer is able to remember your brand, you are halfway to inspiring a sale or interaction. The key to having a visually dynamic sign is by incorporating the right type of lettering.

Choosing the Right Lettering for Your Storefront Sign

Know your audience for the best signage.
Channel letter signs add an extra layer of dynamic design.

Selecting the perfect type of lettering for your business is not always easy. In fact, it can actually be quite difficult, particularly if you have no sign or design experience. The reason being, lettering that is effective in a logo does not always translate to an exterior logo sign. To maximize the effectiveness of your business sign lettering, you should incorporate some form of channel lettering. Channel lettering is a bold and intricate form of architectural signage that uses three-dimensional design to garner more attention. This type of lettering can also incorporate customer light options to make your signs attractive during all hours of the day. Moreover, these signs are completely customizable. From the typeface, to the colors, to the shape itself, every aspect of a channel lettering sign can be individualized for a specific business, its brand, location, and needs.

Flat Cut Out Lettering

This is one of the most professional sign options available. Whether they are used in exterior or interior settings, flat cut lettering is one of the sleekest sign design options currently available. Similarly, these signs can be subtle and contemporary, or bold and timeless. The wide array of texture combinations that are also available extend the customization options even further.

Is your business or storefront in need of a sign upgrade? Then you have come to the right place at Precision Sign.

Complete Signage to Boost Brand Awareness

Modern blade signs can be customized to your brand.

The success of one’s company depends heavily on the health and reputation of its brand. A business’s brand represents its values, personality, and ambitions. Consumers who associate with a brand’s identity often form stronger and more loyal bonds to the associative business. One way to promote your brand and its values is to have strong brand awareness. The best way to do that, of course, is to effectively utilize corporate signage.

Exterior Signs to Get You Noticed

EMC Sign
EMC signs are the most eye-catching form of signage.

The most valuable part of any promotional campaign is attracting the attention of new customers. Exterior signs are one of the best ways to communicate your brand identity to individuals who are less familiar with your company. A well-executed exterior sign is, therefore, an excellent tool for not only raising brand awareness but also communicating brand values.

The best part about corporate signage, particularly exterior signs, is that they come in a wide variety of styles – each with its own unique benefits. Logo business signs, or storefront signs, are one of the easiest ways to garner the attention of foot traffic. Similarly, for businesses with more obscure settings, pole signs are another great way to attract local traffic. Monument signs, wayfinding signs, and window graphics also provide different advantages when it comes to brand promotion and consumer education.

Interior Signs That Stand Out

For a business to be successful, it has to do more than get customers in the door. It also has to get them towards the cash register. The best way to direct customers is through well-positioned interior signs, such as reception signs, wayfinding, and room identifying signs, as well as ADA signs.

If you are looking for a cost-effective way to boost the brand awareness of your business, then contact Precision Sign Company today. Our team, from design to execution, can help you with any of your sign or flat cut lettering needs.

Design a Commercial Real Estate Sign to Boost Sales

When it comes to commercial real estate, the quality of your signs is a huge contributor to the strength and frequency of your sales. These are the signs that not only direct active home buyers but attract potential home buyers as well. In addition to advertising an individual property, these commercial real estate signs also advertise a realtor’s personal brand.

Designing a Commercial Real Estate Sign that Increases Sales

commercial real estate
Don’t forget about branding when it comes to your commercial real estate sign.

Well-executed real estate signs are excellent at two things: promoting a property and showcasing a realtor. Both of these features are integral to the quality of one’s sales. By effectively communicating your brand as a real estate agent, you can interact with potential buyers in a much stronger way. The strength of these connections can then positively impact the impressions you make on new customers. Better impressions mean a stronger brand, which means more clients. If done correctly, a successful commercial real estate sign could significantly impact your sales numbers in a positive way. But how do you design the ideal commercial real estate sign?

Creating a Cohesive Design and Message

Cohesion is one of the most important factors when it comes to sign design. That is because a cohesive sign design and message can often translate more easily to other sign types and marketing tools – increasing the efficacy of your branding as a whole. These can include “For Sale” signs, billboards, bench-ads, open house signs, and much more. The more repetitive your message and brand identity are, the more effective they will be. Repetition, however, does not mean boring.

When creating your first real estate signs, it helps to start out with simpler mediums like “For Sale” and “Open House” signs. From there, you can select the style that best reflects your personality (like a classic wooden post, for instance). Then you should state the express purpose of your sign and then incorporate the appropriate branding materials (colors, logos, font, etc.).

To upgrade your commercial real estate signs, contact us for more information.

Great Reception Logo Signs to Boost Brand Awareness

channel letters

How you represent your brand in interior environments should reflect how you brand your exterior storefront. Most businesses forget to take advantage of indoor signs because, at first, they can sometimes seem unnecessary. ‘Why do I need a sign for visitors who already entered my store?’ The reason for this is that indoor signs can offer a variety of auxiliary uses that complement not only your branding, but also your customer experience. Below is a breakdown of how your business can best utilize a reception logo sign to boost brand awareness in interior environments.

Reception Area Should Reflect Your Storefront

The open architectural space within your office is the perfect opportunity to naturally express your brand identity with a reception logo sign.

No matter the size or scale of your business, your branding efforts should be consistent across all your buildings and materials. That includes indoor spaces as well as outdoor spaces. Effective reception logo signs can help reinforce your branding efforts while also decorating and filling the space. These signs can also complement your exterior signs in different ways. While your exterior pole sign, for example, is bright and colorful, your interior logo sign could be a modern silhouette with minimal colors. So, how does one go about creating a reception logo sign that is attention-grabbing, stylish, and in-tune with their exterior signs?

Reception Logo Sign Design Process

The first thing to consider when developing a reception logo sign is the size. The sign proportions should take into account the dimensions of the wall as well as the proximity to the front entrance. These distances can play a huge role in how well your sign is received. Consistency is really important when it comes to indoor logo signs. The more consistent you are in terms of design choices, the more impactful your logo sign will be when it comes to overall brand recognition.

For the best reception logo signs, contact us today at the Precision Sign Company.

The Commercial Benefits of Pole Signs for Small Out of the Way Businesses

EMC Sign

Why does any business incorporate a sign? To increase visibility, increase exposure, and increase customer traffic. One of the best ways to influence the success of these outcomes is by choosing the correct sign type for your business. While many companies will often lean towards more traditional signs, such as storefront signs, these are less effective for drawing new customers who wouldn’t normally be near your business. One of the most reliable sign types a business can use to achieve their visibility and customer goals is to install a pole sign.

Pole Signs: The Ultimate Visibility Tool for Your Business

Digital signage
This is one of the many types of pole signs Precision Sign Company can make for you.

Pole signs are one of the most effective sign strategies for increasing a business’s overall visibility and customer exposure. The reason for this is the combination of height and visuals a pole sign provides is extremely effective in low pedestrian traffic areas. For urban businesses, blade signs are often a great visibility tool for garnering the attention of local foot traffic. But for more rural businesses, the most popular form of customer traffic is local drivers. Pole signs that are positioned next to busy roads are often the most effective location for maximizing consumer visibility.

The Best Sign Option for Small Businesses

Pole signs are also extremely cost-effective, particularly for small businesses. Based on the cost of certain advertising channels, many small businesses struggle to afford the means to properly promote their business. A pole sign is a great way to overcome the challenges of low foot traffic and hidden storefronts by placing a dynamic sign right in its way. Some businesses will also add EMCs to their pole signs to increase the sign’s visibility and dynamism.

So, you want to install a pole sign for your business, but how do you do it? With the Precision Sign Company, you can receive high-quality signs at a great price. Contact us and get a quote on a pole sign today.


The Key to a Successful Sign Design Process

Unique sign design

The key to having a successful sign design is having a success-oriented sign design process. An effective sign design process means you are able to execute goals and objectives, achieve desired outcomes, and do so with little to no resistance or complication. Sometimes that means hiring professional assistance to help guide your designs, your approach, and, most importantly, your process.

Sign Design First, Then Project Permits

The first piece to the sign creation puzzle is the design. This is also one of the most important stages of the process as a whole. The design determines the concept, sign type, material, colors, etc., which directly affect how consumers interact with your brand and business. Sign design is an area where experience can mean the difference between product success and failure.

Skilled sign manufacturer
A Precision Sign Company technician using their years of manufacturing experience to create a client design.

Once the design has been chosen, it is important to determine the permitting for the project. After all, if local legislation prevents you from displaying your sign in a given location, then it is best to know before you begin manufacturing. This is typically one of the most overlooked steps in the sign creation process and where most amateurs make their mistakes.

Manufacturing and Installation

After you have acquired the necessary permits to display your sign of choice, it is time to start building it. Signs can vary drastically in terms of materials, styles, and construction methods. That is why it is crucial to have an experienced team that can troubleshoot when obstacles arise.

Finally, once the sign is complete, you can install the sign. More often than not, this is easier said than done. Some signs will need to be hung up high on a façade. In that case, CDL drivers will need to be hired to operate the necessary trucks, cranes, and mechanical equipment. It is best to plan for these steps far in advance.

Trying to create your own sign design process is difficult if you have no prior industry experience or knowledge. That is why Precision Sign Company is here to help. Contact us today to receive a quote on our signature sign approach.