Making Flat Lettering for Interior Signage Dynamic

Cielo Leasing Unique Custom Sign

Size isn’t the only thing that matters when it comes to sign design. An effective sign can take all sorts of shapes, sizes, and volumes. Not all signs need big channel letters or deep three-dimensional styles. Sometimes flat lettering can be just as effective.

The Benefits of Flat Lettering

Special Olympics Wall Signage
The last thing you want is flat-letter signage that doesn’t draw attention.

The greatest benefit of flat-cut letter signs is their versatility. More often than not, deciding on a unique sign style can be very challenging. And thinking outside of the box could threaten the efficacy of your sign if the design doesn’t match the building or the business. In that case, there’s nothing wrong with going with the most reliable option available; flat lettering. Flat-cut letter signs are one of the most adaptable signs available. The design flexibility that these signs provide is part of what makes them so reliable – and so popular. These flat lettering masterpieces come in all kinds of materials, colors, and finishes, and can be formed into any silhouette shape. The best part is that they can be used in both indoor and outdoor environments with little adjustment.

Design Tips for Dynamic Flat Lettering

The last thing you would want is for your flat-cut letter design to fall flat. An easy way to do that is to give your flat a little more volume. By giving the letters a little bit of three-dimensional extension, you can create a depth in lighting and colors that are extremely dynamic. This slightly un-flat style utilizes shadows to develop a contrast that provides a much more inviting texture than regular signs. How much volume you choose to add can alter how your sign looks and feels. The amount of creative options keeps this medium exciting and engaging for all types of consumers.

If you are interested in getting a flat-cut letter sign from Precision Sign Company, click here to receive a free quote on your next flat lettering art piece.

Using Architecture and Landscape to Design Effective, Outdoor Monument Signs

Monument signage for Monte Bello Gardens

Designing an effective sign means engaging customers through a cohesive style. That style can change depending on the company, location, and environment. A sign that incorporates naturally influenced architecture can possess a greater weight and feeling than other signs, especially for companies looking to build an outdoor sign that reflects their business. If you want an outdoor sign that incorporates landscape architecture, then a monument sign may be just the thing for you.

What is a Monument Sign?

Monument signs are low to the ground and can have bricks, stone, or other elements around them.

A monument sign is a sign that connects your company identity with outdoor promotion. Outdoor signs can often lose some of their attention based on the saturation of stimuli consumers are faced with on a daily basis. These signs, if uninspired, could become invisible. A monument sign is an outdoor sign that is situated separately from a building. It is often positioned on a lawn or entranceway and can incorporate landscape inspired architecture. While a monument sign serves the purpose of regular signage, it can also act as its own individual art piece.

How to Design an Effective Monument Sign

For a monument sign to transition into art, it needs to blend in with its surrounding environment. As the monument sign reflects the design of the company, it should also compliment the landscape it is a part of. To design an effective monument sign, you should approach it like an architect building a sculpture. What materials, shape, and size would be the most cohesive? Which style and color combination will best suit the landscape?

As important as it is for monument signs to complement their environment, it is equally important for them to stand out and garner attention.

To construct a monument sign that is as much art as it is an attention-grabbing vehicle, you need an expert. Click here to get a free quote today from Precision Sign Company.

How to Use Channel Lettering to Make Your Storefront More Striking

Sachi Sushi 3D letter sign

A flat façade can be an uninspiring aesthetic for profit-maximizing businesses. Fortunately, large, empty walls are the perfect canvas for vibrant channel lettering. Unlike regular exterior signs, each letter is isolated in a channel letter sign. These 3-dimensional letters produce an eye-catching effect that stands out on almost any interior or exterior surface.

What is Channel Lettering?

As mentioned above, these are signs composing of individual 3D letters that can be used in both interior and exterior settings. These types of signs are usually fabricated using materials such as aluminum, acrylic, and LED or neon lighting. While these signs can be used anywhere, they are most commonly seen on the outside of buildings, either directly on the façade or on top of the building itself.

Exterior example of effective channel lettering on a blank building.

A benefit of using channel letters is that it is easier to make larger signs. Because each letter is essentially its own unit or mini sign, you can make the word or brand name larger than an individual sign. This is another reason why channel letter signs are commonly used on and around buildings.

How to Maximize the Effectiveness of Your Channel Lettering

The key to maximizing the efficacy of your channel lettering is size. Choosing an optimal font size is imperative when it comes to both readability and attractiveness. If the letters are too small, it may be difficult to read, which will dramatically reduce your customer traffic as well as your brand recognition. Similarly, if the letters are too large, it may seem unnatural and conflict with your company’s existing style. Remember, any choice you make with regards to channel lettering should be consistent with your brand image.

Trying to balance all of these factors can be extremely difficult for a business with little to no experience in sign creation. Fortunately, Precision Sign Company is here to help you with all your channel lettering needs. To learn more about our services, or get a quote, contact us today.

Get a Classic Blade Sign to Catch the Eye of Pedestrians

Custom-made blade signs

There’s no better way to advertise and decorate your storefront than with a blade sign. These types of signs are excellent for brick-and-mortar businesses that are located in areas with high pedestrian traffic. These signs capture the individual’s attention and allow them to see the store ahead of time. This is because blade signs are installed perpendicularly to the building.

Characteristics of a Blade Sign

The perpendicular positioning means that a passerby doesn’t have to constantly be turning their head towards storefronts as they walk. In fact, it means that pedestrians can identify the shop from a distance and have the time to consider whether or not they will go in. This is one of the many reasons why blade signs have been a popular storefront sign for so many years. They are a great way to identify your business to strangers while also attracting them to your business. It’s a win-win.

Modern blade signs can be customized to your brand.
Custom signage will refresh the look of your business.

These signs are also extremely versatile and come in a variety of styles. You can have both interior and exterior blade signs as well as those that are illuminated and non-illuminated. If you’re looking for a blade sign for your business, you have a lot of customization options.

How to Customize Your Blade Sign

Customizing your sign sounds like a difficult process, but it doesn’t have to be. There are great custom sign companies that offer design, manufacturing, and installation services. If you don’t have experience making or creating signs, you shouldn’t try to force it. Using a sign company, you should customize the size, shape, material, layout, and design at professional quality.

Fortunately, finding a custom sign manufacturer is just as easy. At the Precision Sign Company, you can receive custom sign solutions for any project or business. Contact us today to get a quote on any of our services.

Best Types of Signage for Your Retail Store

Blade signs are a historical and effective mode of advertisement.

Deciding which sign you want can sometimes be more important than the content itself. There are many different types of signs to choose from when it comes to displaying your storefront. Signs can even be used inside for communicating directions and information to your consumers. For your retail store to increase traffic and close sales, you need to incorporate signs. But which one is right for you?

Indoor and Outdoor Signage for Retail Stores

Unlike other businesses, retail signage doesn’t have to be limited to outdoor signs. Many retailers use a combination of interior and exterior signs to attract customers while informing them of in-store services.

If a retailer is located on a street with a lot of foot traffic, they may opt for a blade sign that is perpendicular to the building. This places the content of the sign directly in the path of the viewer and makes the content that much more effective. Similarly, these retailers also include indoor signs. These typically indicate to customers where different sections of the store are or which services are where. For example, the most common use of indoor signs is to indicate which booth offers customer service.

channel letters
Channel letters are an effective indoor sign option.

Wayfinding, Informational, and Bold Signage for Retail

Most indoor signs, however, require more specifications than just your standard customer service sign. Many have a directional or wayfinding purpose that directs consumers to “Women’s Clothes on the Second Floor.” Such signs will have to be customized for a particular retailer or a particular location.

The goal of signage should be for consumers to find your business, find the product they want, and purchase the item without additional in-person guidance. Custom signage is the best way to create bold signs that informs your consumer.

If you are interested in upgrading your business with a custom sign, contact us at the Precision Sign Company today, and start making your dream store your real store.

Benefits of EMC and Digital Signage Over Traditional Signage

EMC Sign

Everything is going digital, including your signs. For many businesses, traditional signage is thought to be a better investment than its digital counterparts. Static signs require a smaller initial investment and even less maintenance than digital signs. But that’s where the preference for static signs stop. Digital signage provides its businesses with adaptable signs that grab consumer attention at all hours of the day – especially at night.

Digital Signage (EMC) is More Eye-catching and Has a Further Reach Than Static Signage

Unlike static signs, digital signage uses dynamic lighting and movement to attract the attention of its viewers. Digital signage, or EMC signs, can provide transitions and animation that immediately grab the attention of those passing by. Static signs provide no incentive for viewership and can often get lost in the sea of competitor signs. Similarly, these signs can be adjusted on-the-fly to meet the business’s target audience.

Consumer bases are constantly changing. Changing with them is a huge advantage for a business and will save you tons of money in replacement costs. These Electronic Messaging Centers can also be quite personal. They can provide support for local initiatives or communicate a business’s response to daily news. This emotional connection is much more valuable than that of digital signage.

Digital signage
This is one of the many types of EMC signs Precision Sign Company can make for you.

Digital Signage is Versatile and More Cost-Effective

Contrary to popular belief, digital signs are actually the more cost-effective signage. The LEDs used in EMCs and digital signs can last for almost 10 years. That means almost no bulb replacement is required. Similarly, not having to replace your sign based on consumer appeal means you can use your digital sign for years – even decades – to come.

Digital signs are the best investment for a small, local business. They have a great return on investment, are energy efficient, and require almost no maintenance. If you are curious about upgrading your business with a digital sign, contact us at Precision Sign Company today.

Latest Trends in Branding Your Business

Modern blade signs can be customized to your brand.

Your sign is often the first interaction that a customer has with your business. Therefore, it’s essential that you not only convey essential information about your services, but also that you use a design that’s attractive enough to separate you from the competition.

To be able to do this, you have to understand the latest trends in business branding, which you can find below.

Minimalistic, Versatile, and Relatable Logo Design

It’s tempting to think that louder is always better, but modern tastes say differently. In fact, thanks to companies like Apple, minimalist design has emerged as one of the most attractive design styles for customers.

This does make sense when you think about it, as minimalist design strips your custom signage to only its bare essentials – only what you think is absolutely necessary for your customer to know about your business.

Professional painters monument sign
Minimalist design banks on the belief that a little can go a long way.

In some cases, you may get away with just a logo. In others, you may only need a logo and a slogan. Needs will change depending on your specific industry, customers, and services.

Another benefit of minimalism is that it is very versatile in that it allows your signs to be used in all sorts of different environments. Minimalist custom signage can go outside of your storefront, behind your receptionist’s desk, on the wall outside of your business’s elevators, and all sorts of other places.

Custom Signs to Incorporate the Latest Branding Trends

Despite having the name “minimalist”, minimalist design actually requires far more consideration and expertise than standard signage. This is because you often have to convey so much information on your minimal sign real estate.

To make this process easier, hand off your custom signage to the team of professionals at Precision Sign Company. With over a decade of experience and tracking branding trends, helping to create custom signage for individuals and businesses from all walks of life, you can rely on Precision Sign Company to create the perfect sign for your needs.

Design Architectural Signage to Boost Brand Identity

Architectural Signage

Have you ever walked into a company’s office only to be greeted by beautiful architectural signage? If you have, you know just how impactful the experience can be.

It’s impactful in the sense that it immediately alerts you to the level of service you can expect from the company; no company puts that much effort and detail into their sign without also applying that same amount of effort and detail into their actual services.

Therefore, as a business owner – or just someone with a message to promote in general – one of the best ways to impress upon people a sense of quality and trustworthiness is with architectural signage.

Architectural Signage Combines Brand Identity and Functionality

Another benefit of architectural signage is that it can be a great way to maximize the functionality of your business space. For example, a bland-looking concrete wall behind your receptionist’s desk can suddenly become a perfect way to convey your services to visitors – and more naturally transform your space to better convey your brand identity.

The open architectural space within your office is the perfect opportunity to naturally express your brand identity.

A pop-up sign outside your office’s elevator isn’t necessarily a bad thing, but it doesn’t really feel connected to the rest of your space. Using an entire wall outside of the elevators, however, can better convey the feeling to visitors that they’ve just stepped into your world.

Tips For Designing Great Architectural Signs

Designing custom signage that seamlessly flows with the architecture of your business space requires a lot of consideration. Beyond consideration, it also requires extensive architectural know-how and equipment.

For these reasons alone, you want to make sure that you only deal with the best of the best in architectural signage.

For over a decade, we at Precision Sign Company have been working with organizations across all kinds of different industries to help provide them personalized custom signage. If you’re looking for architectural signage that you can trust, come pay us a visit at Precision Sign Company to see what we can do for you. 

Is It Time To Improve Your Business Signage?

Modern blade signs can be customized to your brand.

Business owners often don’t realize when their outdoor sign is out of date or tacky. While you may have had a design that was stylish and captivating at some point or another, if you don’t stay up-to-date and on-trend, you can lose out on both pedestrian and vehicle traffic.

Refresh Outdated Business Signage

One of the best ways to refresh an old and outdated sign is by hiring a company to create custom signage. You don’t want to have something generic outside your business, or you will look like you don’t take your branding seriously. Companies that do well tend to put stress on their outwards appearance, and if you are not staying competitive with these types of businesses, you will lose out on customers.

When refreshing, opt for a modern and minimal design incorporating a few bold colors and an alluring design. If you work with a professional sign manufacturer, they can help you through every step of the journey. 

Bubble time pole sign
A custom and 3D sign will show customers you are trendy.

Tips For Effective An Sign And Utilizing Space

One of the best ways to enhance your business’s outside look is by adding in 3D signs. These will catch people’s attention from far away and make your company stand out amongst others. Check out some other tips below:

  1. Choose a distinct design that is far different from any others in your vicinity.
  2. If you have a large storefront, make a large sign. Smaller is not better in this case; you want to be bold. 
  3. Ensure that there is minimal text on your custom signage as too much information will be challenging to read and deter customers. 

If you want to find out some other ideas on improving your business’s exterior look, you need to employ the help of a professional 3D signs manufacturer.

At the Precision Sign Company, we can get you started on the right foot, ensuring your business’s custom signage is refreshed and on-trend. 



3 Key Factors In Creating A Great Sign Design

Simple signs can be extremely effective.

Are you a business owner that is struggling with creating the perfect sign? You are not alone. Many shops and service businesses often do not know how to make the best signs because they are not trained in graphic design or marketing. To get the best signs, you need to work with a company that has these skills. 

A sign has the potential to grab customers’ attention and catch the eye of people driving by. If you take the right steps and include key factors in your design, you can be sure that you will get noticed. Consider the following elements for signage design.

Designing Signs – Creative Process, Factors

Know your audience for the best signage.
Know your audience for the best signage.

One of the things to remember when designing any sign is that there is a creative process involved that can take time. Signage design is not the most straightforward task, so working with a professional is always recommended. Three factors you should never forget are:

  1. The environment where you sign is going to live. The setting significantly affects the target audience. If you live in a seniors’ retreat, you will want something large and readable. If you are on a school campus, you will need something modern and fresh. 
  2. Contrasting colors are essential to any sign, as you want your brand to stand out. If you have colors that all look the same, your brand may be lost in a mess. 
  3. Simplicity is key to any excellent custom signage. You want to ensure people understand what you are selling and aren’t confused by the sign’s complicated nature. 

Start by thinking about your audience and go from there. 

Go With Design Professionals That Offer A Full-Service Experience, Including Manufacturing

While you can try signage design for yourself, it will not be as effective as compared to working with a professional. When selecting a company to create your signs for you, you need to ensure that they perform all steps, including manufacturing. 

A company that manufactures custom signage will know which designs are best suited to the materials and equipment available to create it. 

Contact Precision Sign Company to work with the best in the business.