Interior Signs: How to Use Them to Improve Customer Relations

Wall Signs in Colorado 

You’ve got your business logo, you’ve got your storefront, but do you have interior signs? No matter how much time you spend on marketing and advertising, the truth of the matter is that the signage inside your store has one of the biggest impacts on customer relations. So, how can you use interior signs to improve your customer relations? Keep reading to find out! You’ll also find some tips on creating the right sign for your business!

Signage is Your Brand – It Should Be Everywhere

The first thing potential customers see is your custom signage – if it’s subpar, they won’t even come in. Make sure your signage reflects who you are and what you do. An interior sign can communicate everything from your mission to product or service offerings to hours of operation. A few key pieces of information are critical – your name, address, and phone number – but ideally, a customer should be able to find anything she needs within seconds using signs strategically placed throughout the interior of your business.

Choose Sign Materials Wisely

A strategically placed office logo sign

Always ensure that your interior signs are made from materials suitable for indoor and outdoor use. For example, plastic will scratch and crack if it’s not designed for outdoors, and metal will rust. By choosing a material that’s suited to both indoor and outdoor use, you can maximize lifespan, protect your investment and increase the value of your signage. Our friendly team at Precision Sign Company is happy to walk you through all our options.

Brand Consistency in Sign Design

While a sign is only one part of your overall business, it can make an impact on every part of your company. If you’re working with Precision Sign Company in Colorado, you know how important signs are for building a consistent brand image across multiple mediums. By communicating your mission through several different media channels, it makes it easier for potential customers to connect with what you do. And when they make that connection, they are more likely to act upon it.

Get People Excited About Your New Sign

Once you’ve decided on an interior sign, it’s time to spread excitement about your new signage throughout your office or workplace. The way that you do so will depend largely on how many people you work with, but here are a few general tips that can help maximize your success no matter how large or small your team is. * Show off before installation.

Give Your Company the Gift of a Custom Sign

Give your company the gift of a custom signage design, fabricated, and installed by professionals. At Precision Sign Company, we only use experienced staff and carefully selected products, ensuring your business attracts new customers in ways you never dreamed possible. Contact us to get started with your new sign.

Why Architectural Signage is Important for Your Business

Your business’ signage says a lot about your company, whether you like it or not. This is because your company’s signage represents how you want to be perceived by the public, and sometimes even influences how customers perceive your brand and what they think of your business in general. The good news is that you have the power to change this perception by upgrading your signs with architectural signs and other types of signage that speak to customers in a language that they understand and appreciate. Here are three reasons why your company should consider moving toward architectural signage right now, if you haven’t already.

Convenient

There are many great reasons to invest in architectural signage, from improving your business image to attracting new customers. But what many people don’t realize is that architectural signage can also make your life a whole lot easier. For example, with architectural signage, you can spend less time on administrative tasks and more time doing things that contribute directly to your company’s bottom line.

Fast & Efficient

Architectural Signage
Architectural signage improves your business image while attracting new customers.

When it comes to precision, architectural signage is something that requires an expert touch. Creating signs that are tailor-made and fit seamlessly into your environment requires a great deal of attention to detail. The professionals at Precision Sign Company are trained in custom design and manufacturing; we take time with every sign we create, because precision takes time.

Elegant

This one goes without saying, but if you want your company to be taken seriously, architectural signage could be one of your best bets. No matter what industry you’re in, an elegant sign reflects that you care about presentation and quality. If architecture is in your name, then why wouldn’t you want an architectural sign? Sure, there are a few cases where having a simple sign with your name on it might be enough.

Understanding the Process of Architectural Signage

Precision Sign Company helps businesses get architectural signage in place. If you’re starting a new business or have an established one, it’s important to make sure your building has appropriate signage. Many companies choose architectural signage because of its classiness and elegance. Precision guarantees that all their architectural signs are created with high-quality materials and attention to detail. It’s no wonder they can help your business improve its image and productivity through these visual enhancements.

The Versatility of Dimensional Letters for Signs

Dimensional letters

No matter the market, the location, or the audience, you will always have competition as a business owner. Entrepreneurs use various advertising tactics to promote their brand and stand out to beat the competition. As a result, customers’ memories are jogged with thousands of ads they see every day without a significant impact.

So, how can you stand out from your competitors without blowing your budget? Dimensional letter signage is one way to do that.

What are Dimensional Letters?

Storefront Signs for Your Business
Dimensional signs are an easy way to improve the overall look of your store or area.

Dimensional letters are generally 3D letters individually designed, printed, cut, and molded to represent a brand’s identity, logo, etc. They can also be used to make phrases used as wall signage. They can be of any color, size, or shape as the brand intends for the ideal representation. They are prevalent and usually seen in business places like stores, malls, lobbies, and corporate buildings and can be used as interior and exterior signage.

Why Use Dimensional Letters Signs?

Versatility

There are several ways to implement dimensional signs that provide you with the versatility to design and mount the signage that best suits your needs. You can use them in the interior and exterior for branding, navigation, or aesthetics. The most common application of these signs are:

  • Monumental signs
  • Non-illuminated wall signs
  • Lobby signs
  • Wayfinding Signs
  • Wall mural signs and more

Materials

Every office space, storefront, building, etc., has its aesthetics and a theme. Not only does dimensional signage have a versatile application, but you can also get it made from various materials to suit your look and blend in with the theme. You can customize the letters and use the material for popping up the lobby or maintaining a subtle environment. Popular materials used for dimensional letter signs include:

  • Wood
  • Plastics (PVC)
  • Foam
  • Aluminum
  • Acrylic
  • Brass
  • Copper
  • Stainless Steel
  • HDU

Contact Precision Signs today and learn more about the versatility of dimensional signs and how they can be used to boost your business.

Give Your Storefront a Makeover with Vinyl Signs and Graphics

Vinyl Signs

Your storefront is the main attraction that brings customers off the street and into your shop. If your storefront is welcoming and it entices curiosity, every passer-by will want to get to know more about your brand. When you brand your outlet with customized signs, you directly voice your brand identity to potential customers without wasting time or energy.

How Vinyl Graphics Can Transform Your Storefront

Vinyl Graphics can set the tone for your client’s entire visit.

Vinyl signs and graphics can set the tone for your client’s entire visit. It creates curiosity in your client to explore your outlet and then helps them understand your brand story and culture. Interior branding expresses your brand message and differentiates you from the competition. Armed with a competitive edge, you can build a strong connection with your customers. If you foster a relationship with your buyers, you retain loyal customers and increase your customer database.

How Door Graphics Set the Right Vibe

Doors act as barriers and naturally attract customers. You can excite them about the products or services offered in the next room by installing inviting graphics on your door. Door graphics allow you to set the right vibe that matches your brand identity. You can design customized vinyl signs and graphics for your doors with essential information about hours of operation, your logo, etc., which will help you make your decision to install graphics cost-effective, as door graphics and interior branding work as a marketing tool.

Along with storefront vinyl signs, door graphics, and interior branding signage, you can also invest in window graphics that attract customers from outside and create a productive environment for your employees. Interior branding with custom vinyl signs and graphics uplifts the aura in your office, allowing your employees to focus and enjoy working. Remember, a brand that cares about the vibe they set within and beyond the outlet creates a positive brand image.

Complete Signage Solutions for Commercial Real Estate

Commercial Real Estate

From hand-written “For Sale” posters hung on residential and commercial establishments to digital displays, real estate signs have come a long way. The way people consume information has transformed significantly since the previous decade. Still, most commercial real estate brokers continue to depend on loading their shopfronts with signage to boost sales.

The real estate market has become so oversaturated that prospective buyers feel overwhelmed by the sheer volume of available properties. Internet-based advertising and real estate signage may be used to produce a one-two marketing punch that increases the consumer base while boosting revenues.

On top of that, digital signage is an excellent way to distinguish a listing from the competition and actively capture the potential buyer’s attention. If you’re a commercial real estate agent reading this, remember that it is your responsibility to cut through the clutter and ensure that your listings are noticeable enough.

Signs for Commercial Real Estate Office

Monte Bello Gardens Sign
In order to be effective, real estate signs need to be eye-catching.

Want to create an atmosphere that is both professional and inviting? Clear yet attractively designed interior logo and reception signs in real estate offices have been the industry’s standard protocol for years, even today, and for good reasons. Although each may serve a distinct function, effective signage boosts brand recognition while converting visitors into property owners or renters.

Signage to Boost Real Estate Advertising

Like yourself, real estate agents spend a considerable portion of their marketing budget on digital ads every year. However, by investing in custom commercial real estate signs, they can make a great impression in every neighborhood while getting big bangs for their bucks.

Monument and ground signs can be used:

  • To advertise the business or the vendor
  • When a property is for sale
  • When there is an open house
  • When a property is sold

The Final Cut

Times have changed, but when it comes to making a dramatic statement, nothing works better than monument and ground signs. They are incredibly useful for promoting any real estate project and strengthening your brand image. Whether you’re planning to decorate your commercial real estate office or looking for something to attract neighbors around the area, signage is your best bet.

The First Steps To Great Sign Design

Great Sign Design

Are you trying to design the perfect sign for your business, but you can’t find the right design? This blog will guide you through the first steps of choosing the right sign design for your organization.

Custom signs allow you to express your brand identity to potential customers directly and attractively. These business signs require a great deal of thought and planning ahead of time, as they are a combination of your mission, values, and identity.

What to Consider When Designing a Sign

Sachi Sushi 3D letter sign
Using a 3D wall sign can draw attention to it even more.

The sign design process can be confusing if you don’t have your brand identity, message, and story. It would help if you thought long and hard about who you are as a business and what you can offer your clients.

You need to amalgamate your business identity, message, and story into a logo, tagline, or symbol that can instantaneously convey your pitch to potential customers. Your business signs should make customers want to walk into your shop by generating curiosity and interest.

Different Types of Signs & the Idea Behind Them

Before you design a sign, you need to know the purpose. For a logo sign, consider your brand mission and your target audience. How can you design a sign that communicates your brand purpose in the right way to the right audience?

For window graphics, you can design a sign representing your inventory inside the outlet. These should grip any passerby’s attention and keep them hooked. The important question to ask yourself before designing custom window graphics is, what are you trying to sell, and how does that add value to your customer’s life?

If you’re designing indoor signs like room IDs or inspirational signs, your audience is your employees, and you need to think about your brand’s culture. What helps your employees feel more productive? What motivated them to join your brand? Use that to design the perfect indoor signs.

Hire a Sign Design Company

When you have your creative idea penned down, you need to hire a sign design company with the capacity and skills to live up to your expectations. They will find the best materials to achieve your sign design. Infuse your brand identity, story, and message to create interesting business signs. Contact us at Precision Sign Company for all your sign design needs!

Why Dimensional Signs Turn More Heads

Using dimensional signs turn more heads

Businesses need their signage to stand out to leave a mark. People are exposed to thousands of ads every day; you need to think out of the box and work on a sign that will stand out and leave a lasting impression. This is where dimensional signs come in.

Adding an element of depth to a 2-D logo makes it unique enough to turn heads and make people stare at it for longer. Dimensional signs stand out from the rest! 3D signs on outdoor walls can be seen from a distance, letting your clients know of your presence from far away. It is a new architectural element adopted by lots of businesses. 

Why Are Dimensional Signs an Attraction Grabber?

  • Storefront Signs for Your Business
    Dimensional signs are an easy way to improve the overall look of your store or area.

    Versatility: The options are endless when designing signage in 3D. You can customize your logo as per choice and use it anywhere, be it branding on the outer wall of your storefront or as an interior design element.

  • Engagement: The eye naturally gets drawn to unique signs. Therefore, the raised letters will increase logo engagement, with people spending more time looking at your advertisement. Your brand engagement will soar, and with it, your business too!
  • Memorable: The 3D sign with its design elements makes sure that people stare at it longer. This automatically makes your logo memorable.

How to Add an Element of Interest to Your 3D Sign?

  • Wood: A classic and natural choice for adding a touch of elegance to any design.
  • PVC Plastics: For a long-lasting and pocket-friendly option, signs made out of PVC plastics work best.
  • Foamcore: For temporary signs, foamcore should be your first choice. Both light and affordable, it is best suited for indoor décor.
  • Metal: Metal is the go-to choice for brands after a modern and industrial look. The commonly used metals are steel, bronze, copper, and aluminum.
  • Acrylic: Due to its flexibility and availability within a wide range of shapes, colors, and sizes, you can’t go wrong with an acrylic sign. It can be used to add a dimensional effect or a decorative touch to your sign.
  • Light: Strategic lighting is an essential design element of your dimensional sign.

Adding dimension to your logo is a definite attention-grabber. Dimensional signs’ unique design makes them stay in people’s minds longer than conventional signage.

Include Tactile Element in ADA Signs

Installing ADA signs that complies with ADA standards is a critical corporate responsibility. Not only is it a legal requirement, but carefully installed ADA compliance signage also leads to the formation of a welcome and safe atmosphere for all visitors.

Businesses must ensure that all permanent rooms and areas are equipped with ADA-compliant signage. Even though an ADA sign is not strictly necessary, management should still aim to make spaces accessible for everyone in good faith.

Essential Design Requirements for ADA Signs

  • Skilled sign manufacturer
    All ADA-compliant signage must have braille below the text.

    All ADA-compliant signage must have braille below the text. There must be braille dots (1.5 to 1.6 mm diameter) and spherical or dome-shaped dots (between 0.6 to 0.9 mm high).

  • Tactile letters must be capitalized and in uppercase in a sans-serif font. All raised text should have smooth edges and the required space between characters (1/8th of an inch).
  • Characters and symbols should contrast with the sign backdrop to ensure visibility. Most ADA signs have a black background with bright text and logos with a 70% contrast ratio.
  • The backdrop and text on ADA-compliant signage must not reflect light or produce a glare, so those with visual impairments are able to read the relevant information more comfortably.

Why Include Braille and Tactile Elements? Where is it Essential?

The tactile characters on a raised print sign are designed to be read by touch. According to the ADA standards, braille is required on signs that designate a room, space, or area, while tactile is required on doors and openings that lead to public places.

The Final Cut

ADA signs don’t have to be boring. To successfully place ADA-compliant signs, it is critical to contact professionals familiar with the function and the aesthetics of signs. These specialists examine the flow of foot traffic to identify potential areas and then expand on those opportunities. Get in touch with a professional professional signs provider to transform your overall business interior.

10 Styles of Business Building Signs

3D channel letter brake plus

Business building signs create an impression of a brand before its doors have been open. Its primary purposes include marketing / successful ways to advertise your brand, maximize visibility, and help locate the business easily. Apart from enabling customers to locate your business easily, they also increase curiosity and encourage customers to peek into your shop.

Things to Consider When Choosing Business Building Signs

There are a couple of factors to keep in mind before choosing a business building sign:

  • Location – Each location is different, each building is different, and so is each business. The right location and the right sign helps commuters discover and locate you easily. There is a fine line between an attractive and tacky sign, and one must choose a sign that compliments the building. More importantly, the sign should depend on the customers you are trying to attract. A sign that stands out is bound to catch people’s eye and attract customers.
  • Size – Bigger is not always better. Try choosing a sign that compliments your brand and locality and helps you stand out. You should also keep in mind your budget and always remember that the right design can make anything look attractive.
  • Brand – A business logo can help reinforce its brand. We must choose signs that reflect our company and industry’s culture. 
  • Visibility – Whilst all the above-mentioned pointers should be kept in mind, a sign should serve its primary purpose to maximize visibility, advertise and market business. It is also important to choose designs that are easy to read.

Ten Styles of Business Building Signs

Sachi Sushi 3D letter sign
Using a 3D wall sign can draw attention to it even more.
  • Architectural Signage
  • Channel Letters
  • Flat Cut out Letters
  • Interior Signs
  • Vinyl
  • Blade Signs
  • EMC’s
  • Ground and Monument Signs
  • Team Photos 
  • Wall signs

Contact Precision Sign Company for more information on business building signs and to get a quote.

3 Types of Traffic Control Signs

assorted-color road signs

Traffic control signs are deployed to regulate the flow of traffic and provide instructions and information to road users. They are standardized to overcome language barriers and amplify traffic safety.

Uses of Traffic Control Signs

Traffic control signs can be spotted easily everywhere on public, private roads, and construction sites to warn and guide road users. They are placed at the side or above roads and designed to provide simple and clear messages and are easy to spot and recognize.

The main purpose of traffic control signs is to prevent mishaps and accidents and provide protection to the people using the road. Hence, the signs must be placed to provide the drivers enough time to respond to its command. Traffic control signs have a consistent and definitive aesthetic. The consistency makes them easy to spot and interpret, further providing safety to motorists, pedestrians, construction workers, and road users.

Three Main Types of Traffic Control Signs

The three major types of traffic control signs are regulatory, warning/safety, and guide signs.

  • Regulatory Signs – Black and white or red and white signs are used to convey information regarding when to stop and how fast or slow the driver can drive.
  • Warning/Safety Signs – Yellow signs with black information are used to caution people about hazardous or dangerous conditions on the roadway.
  • Guide Signs – These signs are designed to help drivers with information regarding directions, emergency services, and nearby transportation. They are usually green with white writing.

Signs must be easy to read and precise. As the name suggests, Precision Sign Company helps create these signs with precision so that they adhere to the appropriate aesthetic, color, and graphic of each sign. They strive to deliver high-quality and effective sign solutions whilst maintaining long-lasting customer relationships.

For more information about traffic control signs, contact Precision Sign Company to get a quote.