Lighting Options for Custom Channel Letter Signs

Manning's steak sign

When you look at a custom channel letter sign, sometimes called building identification signs, most people immediately notice the size and shape of the letters. However, did you know there are several different ways to light them? And that your business needs and the type of lighting options available where your sign will be installed can make a big difference in visibility?  You may have already guessed that one of the most important considerations for lighting custom channel letter signs is what type of light will be most visible in the area where you want to install your sign. 

Determining the Best Lighting

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The black letters are a contrast to the white trim, and the new LED lighting allows for brighter lettering with less power.

If your business depends on visibility at night, then using neon or LED-illuminated sign might not be a good choice. If tall trees and bushes are blocking the sign, or if there is no lighting in the area, then you might want to consider an alternative option. And if your business is located near a major highway or a road where it could be easily seen from passing cars, then you will probably want to install a lighted channel letter sign. You have probably noticed that some custom channel letter signs are lit up in the back to make the surface of the letter black. 

Lighting Benefits

Lighting is a great way to make sure your custom channel letter signs stand out at night or are very visible during an outdoor event. If you decide on adding lighting to your custom channel letter signs, then there are many options available to you, from neon all the way to black.

Request a quote today and learn more about custom channel letter signs.

Design Architectural Signage to Boost Brand Identity

Architectural Signage

Have you ever walked into a company’s office only to be greeted by beautiful architectural signage? If you have, you know just how impactful the experience can be.

It’s impactful in the sense that it immediately alerts you to the level of service you can expect from the company; no company puts that much effort and detail into their sign without also applying that same amount of effort and detail into their actual services.

Therefore, as a business owner – or just someone with a message to promote in general – one of the best ways to impress upon people a sense of quality and trustworthiness is with architectural signage.

Architectural Signage Combines Brand Identity and Functionality

Another benefit of architectural signage is that it can be a great way to maximize the functionality of your business space. For example, a bland-looking concrete wall behind your receptionist’s desk can suddenly become a perfect way to convey your services to visitors – and more naturally transform your space to better convey your brand identity.

The open architectural space within your office is the perfect opportunity to naturally express your brand identity.

A pop-up sign outside your office’s elevator isn’t necessarily a bad thing, but it doesn’t really feel connected to the rest of your space. Using an entire wall outside of the elevators, however, can better convey the feeling to visitors that they’ve just stepped into your world.

Tips For Designing Great Architectural Signs

Designing custom signage that seamlessly flows with the architecture of your business space requires a lot of consideration. Beyond consideration, it also requires extensive architectural know-how and equipment.

For these reasons alone, you want to make sure that you only deal with the best of the best in architectural signage.

For over a decade, we at Precision Sign Company have been working with organizations across all kinds of different industries to help provide them personalized custom signage. If you’re looking for architectural signage that you can trust, come pay us a visit at Precision Sign Company to see what we can do for you.