When it comes to commercial real estate, the quality of your signs is a huge contributor to the strength and frequency of your sales. These are the signs that not only direct active home buyers but attract potential home buyers as well. In addition to advertising an individual property, these commercial real estate signs also advertise a realtor’s personal brand.
Designing a Commercial Real Estate Sign that Increases Sales
Well-executed real estate signs are excellent at two things: promoting a property and showcasing a realtor. Both of these features are integral to the quality of one’s sales. By effectively communicating your brand as a real estate agent, you can interact with potential buyers in a much stronger way. The strength of these connections can then positively impact the impressions you make on new customers. Better impressions mean a stronger brand, which means more clients. If done correctly, a successful commercial real estate sign could significantly impact your sales numbers in a positive way. But how do you design the ideal commercial real estate sign?
Creating a Cohesive Design and Message
Cohesion is one of the most important factors when it comes to sign design. That is because a cohesive sign design and message can often translate more easily to other sign types and marketing tools – increasing the efficacy of your branding as a whole. These can include “For Sale” signs, billboards, bench-ads, open house signs, and much more. The more repetitive your message and brand identity are, the more effective they will be. Repetition, however, does not mean boring.
When creating your first real estate signs, it helps to start out with simpler mediums like “For Sale” and “Open House” signs. From there, you can select the style that best reflects your personality (like a classic wooden post, for instance). Then you should state the express purpose of your sign and then incorporate the appropriate branding materials (colors, logos, font, etc.).
To upgrade your commercial real estate signs, contact us for more information.