Everything is going digital, including your signs. For many businesses, traditional signage is thought to be a better investment than its digital counterparts. Static signs require a smaller initial investment and even less maintenance than digital signs. But that’s where the preference for static signs stop. Digital signage provides its businesses with adaptable signs that grab consumer attention at all hours of the day – especially at night.
Digital Signage (EMC) is More Eye-catching and Has a Further Reach Than Static Signage
Unlike static signs, digital signage uses dynamic lighting and movement to attract the attention of its viewers. Digital signage, or EMC signs, can provide transitions and animation that immediately grab the attention of those passing by. Static signs provide no incentive for viewership and can often get lost in the sea of competitor signs. Similarly, these signs can be adjusted on-the-fly to meet the business’s target audience.
Consumer bases are constantly changing. Changing with them is a huge advantage for a business and will save you tons of money in replacement costs. These Electronic Messaging Centers can also be quite personal. They can provide support for local initiatives or communicate a business’s response to daily news. This emotional connection is much more valuable than that of digital signage.
Digital Signage is Versatile and More Cost-Effective
Contrary to popular belief, digital signs are actually the more cost-effective signage. The LEDs used in EMCs and digital signs can last for almost 10 years. That means almost no bulb replacement is required. Similarly, not having to replace your sign based on consumer appeal means you can use your digital sign for years – even decades – to come.
Digital signs are the best investment for a small, local business. They have a great return on investment, are energy efficient, and require almost no maintenance. If you are curious about upgrading your business with a digital sign, contact us at Precision Sign Company today.