How to Use Channel Lettering to Make Your Storefront More Striking

Sachi Sushi 3D letter sign

A flat façade can be an uninspiring aesthetic for profit-maximizing businesses. Fortunately, large, empty walls are the perfect canvas for vibrant channel lettering. Unlike regular exterior signs, each letter is isolated in a channel letter sign. These 3-dimensional letters produce an eye-catching effect that stands out on almost any interior or exterior surface.

What is Channel Lettering?

As mentioned above, these are signs composing of individual 3D letters that can be used in both interior and exterior settings. These types of signs are usually fabricated using materials such as aluminum, acrylic, and LED or neon lighting. While these signs can be used anywhere, they are most commonly seen on the outside of buildings, either directly on the façade or on top of the building itself.

Exterior example of effective channel lettering on a blank building.

A benefit of using channel letters is that it is easier to make larger signs. Because each letter is essentially its own unit or mini sign, you can make the word or brand name larger than an individual sign. This is another reason why channel letter signs are commonly used on and around buildings.

How to Maximize the Effectiveness of Your Channel Lettering

The key to maximizing the efficacy of your channel lettering is size. Choosing an optimal font size is imperative when it comes to both readability and attractiveness. If the letters are too small, it may be difficult to read, which will dramatically reduce your customer traffic as well as your brand recognition. Similarly, if the letters are too large, it may seem unnatural and conflict with your company’s existing style. Remember, any choice you make with regards to channel lettering should be consistent with your brand image.

Trying to balance all of these factors can be extremely difficult for a business with little to no experience in sign creation. Fortunately, Precision Sign Company is here to help you with all your channel lettering needs. To learn more about our services, or get a quote, contact us today.

3 Key Factors In Creating A Great Sign Design

Simple signs can be extremely effective.

Are you a business owner that is struggling with creating the perfect sign? You are not alone. Many shops and service businesses often do not know how to make the best signs because they are not trained in graphic design or marketing. To get the best signs, you need to work with a company that has these skills. 

A sign has the potential to grab customers’ attention and catch the eye of people driving by. If you take the right steps and include key factors in your design, you can be sure that you will get noticed. Consider the following elements for signage design.

Designing Signs – Creative Process, Factors

Know your audience for the best signage.
Know your audience for the best signage.

One of the things to remember when designing any sign is that there is a creative process involved that can take time. Signage design is not the most straightforward task, so working with a professional is always recommended. Three factors you should never forget are:

  1. The environment where you sign is going to live. The setting significantly affects the target audience. If you live in a seniors’ retreat, you will want something large and readable. If you are on a school campus, you will need something modern and fresh. 
  2. Contrasting colors are essential to any sign, as you want your brand to stand out. If you have colors that all look the same, your brand may be lost in a mess. 
  3. Simplicity is key to any excellent custom signage. You want to ensure people understand what you are selling and aren’t confused by the sign’s complicated nature. 

Start by thinking about your audience and go from there. 

Go With Design Professionals That Offer A Full-Service Experience, Including Manufacturing

While you can try signage design for yourself, it will not be as effective as compared to working with a professional. When selecting a company to create your signs for you, you need to ensure that they perform all steps, including manufacturing. 

A company that manufactures custom signage will know which designs are best suited to the materials and equipment available to create it. 

Contact Precision Sign Company to work with the best in the business. 

 

 

Blade Signs Add Flair To Your Business Site

Blade signs are a historical and effective mode of advertisement.

Have you ever walked through a new retail area and had difficulty telling what kind of stores you were surrounded by? Sometimes companies don’t make an effort to advertise the exterior of their store correctly, and thus, they lose out to customers who are walking on foot. Many people think that if they have a strong online presence, they will be successful, but if you are not making use of age-old advertising techniques, you may lose out to other clientele.

One of the best ways to increase customer volume is by putting blade signs outside of your business. These are going to be instrumental in catching the attention of foot traffic in the area. People often walk down sidewalks looking straight ahead, and if they see your blade signs sticking out, they are more likely to stop in.

Modern blade signs can be customized to your brand.
Your business could benefit from a blade sign.

What Are Blade Signs? History & Materials

Blade signs have been around since the 14th century. Inns began to hang them outside to give people an idea of what to expect inside. More vendors started to catch on. Locksmiths would hang a key, and the blacksmith would hang a horseshoe and so on. As time progressed, these outdoor signs became more tailored to the specific store.

Blade signs are a sign that sticks out perpendicular from the store so that customers can see it when walking by, rather than looking at it straight on. They were once made from metal or wood, but now many stores have bright steel and plastic signs with backlighting or LCD displays.

Best Use For Locations With Lots Of Foot Traffic

As these outdoor signs extend out from the stores, they are best used in areas where there is a lot of foot traffic. People driving by can also notice these signs, but for pedestrians, outdoor signs are often critical to catching their attention and getting them into your business.

If you want to add some flare to your store or business, contact us at the Precision Sign Company. We can bring your store’s exterior to the next level.

 

Understanding Flat Cut Out Letters and Why They Are So Popular

Special Olympics Wall Signage

When a customer or even an employee pulls up to a plain building that lacks any discernible signage, this is not something that inspires confidence. Therefore, you are going to need some sort of lettering to hang on the front of the building to help make it clear what company you are and lets others know that you are a big believer in professionalism.

But the question is what kind of lettering should you choose? The answer to this question will almost always be flat cut out letters. For anyone who does not know much about this versatile lettering or why they are so popular, here is a short guide helping to explain the reasoning behind it.

flat cut out letters
Flat cut out letters to improve the visibility and professionalism of your business.

What Are Flat Cut Out Letters?

Let’s start off by clarifying what this type of lettering is. Flat cut out letters are created by tracing either letters or numbers in a large flat sheet of some kind of material like aluminum or brass metal. These newly cut letters and numbers are then able to be arranged in any order and attached to a building to serve as some professional signage.

Why They Are So Popular?

By far the biggest reason why flat cut out letters are so popular is that they have an unprecedented amount of customization available. Not only can you get these custom signs manufactured in many different sizes, but there are also the options to have them made out of many different materials as well. Some of the most common materials that you can order include metal, plastic, acrylic, and more. Plus, you also have the ability to hang these letters both indoors and outdoor environments thanks to their versatility.

If you are interested in getting your own set of flat cut out letters for your business, then make sure to request a quote from Precision Sign Company, your local professional sign company.

Custom-Made Channel Letter Signs in Golden, Colorado 

Custom-Made Channel Letter Signs

Whether if you have a store in the shopping mall or a restaurant downtown, channel letter signs are one of the most effective and elegant ways to attract your targeted audience into your business and become your customers. If you want to make a positive change and give a new look to your storefront, channel letter signs are what you need. 

Details about Channel Letter Signs 

Channel Letter Signs are 3-dimensional letters illuminated through a special plastic that is called halo-lit and commonly used on building storefronts but can also be used indoors. You can customize this type of sign with any font and shape, depending on your company’s needs. Channel letter signs can illuminate or not, but we recommend to light it up for your brand to be visible 24/7, making it more attractive, especially at night.

World-Class Signage Solutions

Get Noticed with World-Class Signage Solutions

At Precision Sign Company, we have a team of highly qualified designers to help you create your commercial channel letter signs, and handle the installation process. You can rest assured that we will handle everything with the highest standards in quality. We will never compromise quality to lower costs. It is our belief and experience that quality is much more effective and creates much better results for our customers. We encourage you to browse our website to learn more about our signage solutions. Contact us and get ready to boost your business or specific project with the best and highest quality sign solutions. Our customer care representatives will consider all the concerns you have about your project, giving you a free estimate based on your business needs.