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The Commercial Benefits of Pole Signs for Small Out of the Way Businesses

Why does any business incorporate a sign? To increase visibility, increase exposure, and increase customer traffic. One of the best ways to influence the success of these outcomes is by choosing the correct sign type for your business. While many companies will often lean towards more traditional signs, such as storefront signs, these are less effective for drawing new customers who wouldn’t normally be near your business. One of the most reliable sign types a business can use to achieve their visibility and customer goals is to install a pole sign.

Pole Signs: The Ultimate Visibility Tool for Your Business

Digital signage — This is one of the many types of pole signs Precision Sign Company can make for you.

Pole signs are one of the most effective sign strategies for increasing a business’s overall visibility and customer exposure. The reason for this is the combination of height and visuals a pole sign provides is extremely effective in low pedestrian traffic areas. For urban businesses, blade signs are often a great visibility tool for garnering the attention of local foot traffic. But for more rural businesses, the most popular form of customer traffic is local drivers. Pole signs that are positioned next to busy roads are often the most effective location for maximizing consumer visibility.

The Best Sign Option for Small Businesses

Pole signs are also extremely cost-effective, particularly for small businesses. Based on the cost of certain advertising channels, many small businesses struggle to afford the means to properly promote their business. A pole sign is a great way to overcome the challenges of low foot traffic and hidden storefronts by placing a dynamic sign right in its way. Some businesses will also add EMCs to their pole signs to increase the sign’s visibility and dynamism.

So, you want to install a pole sign for your business, but how do you do it? With the Precision Sign Company, you can receive high-quality signs at a great price. Contact us and get a quote on a pole sign today.

Benefits of EMC and Digital Signage Over Traditional Signage

Everything is going digital, including your signs. For many businesses, traditional signage is thought to be a better investment than its digital counterparts. Static signs require a smaller initial investment and even less maintenance than digital signs. But that’s where the preference for static signs stop. Digital signage provides its businesses with adaptable signs that grab consumer attention at all hours of the day – especially at night.

Digital Signage (EMC) is More Eye-catching and Has a Further Reach Than Static Signage

Unlike static signs, digital signage uses dynamic lighting and movement to attract the attention of its viewers. Digital signage, or EMC signs, can provide transitions and animation that immediately grab the attention of those passing by. Static signs provide no incentive for viewership and can often get lost in the sea of competitor signs. Similarly, these signs can be adjusted on-the-fly to meet the business’s target audience.

Consumer bases are constantly changing. Changing with them is a huge advantage for a business and will save you tons of money in replacement costs. These Electronic Messaging Centers can also be quite personal. They can provide support for local initiatives or communicate a business’s response to daily news. This emotional connection is much more valuable than that of digital signage.

Digital Signage is Versatile and More Cost-Effective

Contrary to popular belief, digital signs are actually the more cost-effective signage. The LEDs used in EMCs and digital signs can last for almost 10 years. That means almost no bulb replacement is required. Similarly, not having to replace your sign based on consumer appeal means you can use your digital sign for years – even decades – to come.

Digital signs are the best investment for a small, local business. They have a great return on investment, are energy efficient, and require almost no maintenance. If you are curious about upgrading your business with a digital sign, contact us at Precision Sign Company today.

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Stand Out With Your Business Using EMC Signs

When your business is interested in getting some new signage, there are countless options out there for you to choose from. However, if you want some truly impressive results, then you should consider getting an electronic messaging center (EMC). These EMC signs are truly impressive and offer the following benefits.

Better Visibility Both Day and Night

While most signage offers adequate visibility during the daytime, it is a completely different story once the sun goes down. Any sign that is not illuminated is going to be extremely hard for customers to see and even the illuminated ones are only truly effective if they avoid any burnt out lettering or lighting. But when it comes to EMC signs, the entire sign is composed of an LED screen, which means that they are extremely easy to see whether it is during the middle of the day or dead of the night.

Display Multiple Messages

Any other sign is limited in the fact that you can only ever promote a single message to your customers. But with EMC signs, you can easily change out what the sign says, making it the most versatile type of signage for your business. So whether you want to promote a new sale, flash your company information, or display a relevant message, you can do it all, often all at the same time.

Very Cost-Effective

The best part of this extremely effective form of signage is the fact that it is much more cost-effective than most business owners assume. In fact, even if you’re a small business, you should still be able to comfortably afford a high-quality EMC sign.

In order to enjoy all of these benefits, make sure to contact us at Precision Sign Company and get a quote for custom EMC signs.

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