Design a Commercial Real Estate Sign to Boost Sales

When it comes to commercial real estate, the quality of your signs is a huge contributor to the strength and frequency of your sales. These are the signs that not only direct active home buyers but attract potential home buyers as well. In addition to advertising an individual property, these commercial real estate signs also advertise a realtor’s personal brand.

Designing a Commercial Real Estate Sign that Increases Sales

commercial real estate
Don’t forget about branding when it comes to your commercial real estate sign.

Well-executed real estate signs are excellent at two things: promoting a property and showcasing a realtor. Both of these features are integral to the quality of one’s sales. By effectively communicating your brand as a real estate agent, you can interact with potential buyers in a much stronger way. The strength of these connections can then positively impact the impressions you make on new customers. Better impressions mean a stronger brand, which means more clients. If done correctly, a successful commercial real estate sign could significantly impact your sales numbers in a positive way. But how do you design the ideal commercial real estate sign?

Creating a Cohesive Design and Message

Cohesion is one of the most important factors when it comes to sign design. That is because a cohesive sign design and message can often translate more easily to other sign types and marketing tools – increasing the efficacy of your branding as a whole. These can include “For Sale” signs, billboards, bench-ads, open house signs, and much more. The more repetitive your message and brand identity are, the more effective they will be. Repetition, however, does not mean boring.

When creating your first real estate signs, it helps to start out with simpler mediums like “For Sale” and “Open House” signs. From there, you can select the style that best reflects your personality (like a classic wooden post, for instance). Then you should state the express purpose of your sign and then incorporate the appropriate branding materials (colors, logos, font, etc.).

To upgrade your commercial real estate signs, contact us for more information.

Using Architecture and Landscape to Design Effective, Outdoor Monument Signs

Monument signage for Monte Bello Gardens

Designing an effective sign means engaging customers through a cohesive style. That style can change depending on the company, location, and environment. A sign that incorporates naturally influenced architecture can possess a greater weight and feeling than other signs, especially for companies looking to build an outdoor sign that reflects their business. If you want an outdoor sign that incorporates landscape architecture, then a monument sign may be just the thing for you.

What is a Monument Sign?

Monument signs are low to the ground and can have bricks, stone, or other elements around them.

A monument sign is a sign that connects your company identity with outdoor promotion. Outdoor signs can often lose some of their attention based on the saturation of stimuli consumers are faced with on a daily basis. These signs, if uninspired, could become invisible. A monument sign is an outdoor sign that is situated separately from a building. It is often positioned on a lawn or entranceway and can incorporate landscape inspired architecture. While a monument sign serves the purpose of regular signage, it can also act as its own individual art piece.

How to Design an Effective Monument Sign

For a monument sign to transition into art, it needs to blend in with its surrounding environment. As the monument sign reflects the design of the company, it should also compliment the landscape it is a part of. To design an effective monument sign, you should approach it like an architect building a sculpture. What materials, shape, and size would be the most cohesive? Which style and color combination will best suit the landscape?

As important as it is for monument signs to complement their environment, it is equally important for them to stand out and garner attention.

To construct a monument sign that is as much art as it is an attention-grabbing vehicle, you need an expert. Click here to get a free quote today from Precision Sign Company.

Make a Statement with Bold Outdoor Signage

Park center monument sign

When it comes to advertising your business, there are a lot of different avenues for you to explore. However, one of the best options is going to be having exterior signs. Not just any type of outdoor signage will do the trick. You’ll want to make sure that you go with the following bold, outdoor sign options.

Vibrant Color Scheme

An easy way to make any outdoor sign instantly more bold is to give it vibrant colors. If your business happens to have a brown exterior, then don’t get a matching brown sign that will just blend into the background. Instead, give it a sleek silver, white, or some other vibrant color. This will help it to stand out and get the attention of as many people as possible.

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A ground monument sign can easily stand out from the rest.

Monument Signs

In addition to using bold colors, you should also look into getting a monument sign. The reason why monument signs are such a good idea is the fact that they are able to easily get a person’s attention. By being ground signage, they are in the line of sight of any motorists or pedestrians and can be accentuated by greenery to help draw even more attention to it.

Plus, monument signs can be ordered in nearly any shape or size, which means that you can get as bold and creative with the design as you want. Don’t be afraid to mix and match shapes and colors until you land on an incredibly bold option that you love.

If your goal is to have the ultimate bold signage, then this is the way to do it. To help get started ordering your bold, exterior signage, make sure to contact our team of professionals at the Precision Sign Company today.

Consider a Versatile Sign Such as a Wall Sign. Get Your Point Across

Ninja Nation graphic design

An important part of running a store or office is making sure that your company is presented properly. Anyone who walks into your building is going to be using everything they see as small pieces of intel that they then base their opinion of your company on.

Therefore, if you fail to make much of an impression with your lobby and sales floor area, then this will be reflected in customer’s opinions of your establishment. That is why you need to do whatever you can to spruce up the place, which should involve getting a custom wall sign for your business.

Makes Branding Obvious

While a lot of businesses use outside signs in order to let others know what kind of business they are, you can’t let this messaging completely disappear once the person steps inside. The most important about successful branding is having consistency, which is where a wall sign would come in handy.

Sachi Sushi 3D letter sign
Using a 3D wall sign can draw attention to it even more.

By placing a few custom-designed signs around the lobby or sales floor, you help ensure that your logo and company name are being imprinted on the brain of everyone who comes into your building.

Old Signs Reflect Poorly on Your Business

If you have a wall sign but haven’t updated it within the last decade, then it could be actively hurting your business. This is because an old and worn wall sign can make people see your company as being outdated or not properly maintained. That is why you need to take this opportunity to use some custom-designed signs as a replacement for any old signs you might have.

Make the most out of your business by choosing to get your very own wall sign today. And ensure it is of the highest quality by contacting us at Precision Sign Company and getting your free quote.