30 Things Every Store Front Business Needs to Know About Getting Signage for Their Business

It’s no secret that having a sign for your business is crucial for any store front. You want to make sure your customers can find you as easily as possible AND you want to attract new customers who might be passing by your store front.

Here are 30 things you need to keep in mind when figuring out what sort of sign will work best for you and what to think about before investing in signage for your business.

  1. The purpose and goals of your signage.
  2. Consider the location and visibility of your signs.
  3. Choose the appropriate materials for your signs.
  4. Use high-quality images and graphics in your signs.
  5. Use clear and legible font.
  6. Follow local zoning and permitting regulations.
  7. Consider the use of LED or electronic signs.
  8. Be aware of the costs associated with sign production and installation.
  9. Research sign companies and compare their pricing and services.
  10. The different types of signs available, such as monument, channel letters, and wayfinding signs.
  11. The different types of sign faces, such as flat cut-out, formed and illuminated.
  12. The different types of sign illumination options, such as neon, LED and flourescent.
  13. The different types of sign mounting options, such as pole, building, and monument.
  14. Choose a sign company that offers design services.
  15. Understand the importance of maintenance and repairs for your signs.
  16. Choose a sign company that offers a warranty on their signs.
  17. Professional installation for your signs.
  18. Permits and inspections for your signs.
  19. Sign permits and zoning regulations.
  20. Sign codes and regulations.
  21. Sign placement and location.
  22. Sign design and branding.
  23. Sign maintenance and repairs.
  24. Sign retrofitting and remodeling.
  25. Sign removal and disposal.
  26. Sign permitting and inspections.
  27. Sign lighting and illumination.
  28. Sign materials and durability.
  29. Sign safety and accessibility.
  30. Sign company’s reputation and references.

We’d love to help you with any and all sign needs. Feel free to send us a message through our contact form or give us a call directly.

The First Steps To Great Sign Design

Great Sign Design

Are you trying to design the perfect sign for your business, but you can’t find the right design? This blog will guide you through the first steps of choosing the right sign design for your organization.

Custom signs allow you to express your brand identity to potential customers directly and attractively. These business signs require a great deal of thought and planning ahead of time, as they are a combination of your mission, values, and identity.

What to Consider When Designing a Sign

Sachi Sushi 3D letter sign
Using a 3D wall sign can draw attention to it even more.

The sign design process can be confusing if you don’t have your brand identity, message,¬†and story. It would help if you thought long and hard about who you are as a business and what you can offer your clients.

You need to amalgamate your business identity, message, and story into a logo, tagline, or symbol that can instantaneously convey your pitch to potential customers. Your business signs should make customers want to walk into your shop by generating curiosity and interest.

Different Types of Signs & the Idea Behind Them

Before you design a sign, you need to know the purpose. For a logo sign, consider your brand mission and your target audience. How can you design a sign that communicates your brand purpose in the right way to the right audience?

For window graphics, you can design a sign representing your¬†inventory inside the outlet. These should grip any passerby’s attention and keep them hooked. The important question to ask yourself before designing custom window graphics is, what are you trying to sell, and how does that add value to your customer’s life?

If you’re designing indoor signs like room IDs or inspirational signs, your audience is your employees, and you need to think about your brand’s culture. What helps your employees feel more productive? What motivated them to join your brand? Use that to design the perfect indoor signs.

Hire a Sign Design Company

When you have your creative idea penned down, you need to hire a sign design company with the capacity and skills to live up to your expectations. They will find the best materials to achieve your sign design. Infuse your brand identity, story, and message to create interesting business signs. Contact us at Precision Sign Company for all your sign design needs!

Making Flat Lettering for Interior Signage Dynamic

Cielo Leasing Unique Custom Sign

Size isn’t the only thing that matters when it comes to sign design. An effective sign can take all sorts of shapes, sizes, and volumes. Not all signs need big channel letters or deep three-dimensional styles. Sometimes flat lettering can be just as effective.

The Benefits of Flat Lettering

Special Olympics Wall Signage
The last thing you want is flat-letter signage that doesn’t draw attention.

The greatest benefit of flat-cut letter signs is their versatility. More often than not, deciding on a unique sign style can be very challenging. And thinking outside of the box could threaten the efficacy of your sign if the design doesn’t match the building or the business. In that case, there’s nothing wrong with going with the most reliable option available; flat lettering. Flat-cut letter signs are one of the most adaptable signs available. The design flexibility that these signs provide is part of what makes them so reliable ‚Äď and so popular. These flat lettering masterpieces come in all kinds of materials, colors, and finishes, and can be formed into any silhouette shape. The best part is that they can be used in both indoor and outdoor environments with little adjustment.

Design Tips for Dynamic Flat Lettering

The last thing you would want is for your flat-cut letter design to fall flat. An easy way to do that is to give your flat a little more volume. By giving the letters a little bit of three-dimensional extension, you can create a depth in lighting and colors that are extremely dynamic. This slightly un-flat style utilizes shadows to develop a contrast that provides a much more inviting texture than regular signs. How much volume you choose to add can alter how your sign looks and feels. The amount of creative options keeps this medium exciting and engaging for all types of consumers.

If you are interested in getting a flat-cut letter sign from Precision Sign Company, click here to receive a free quote on your next flat lettering art piece.

Is It Time To Improve Your Business Signage?

Modern blade signs can be customized to your brand.

Business owners often don’t realize when their outdoor sign is out of date or tacky. While you may have had a design that was stylish and captivating at some point or another, if you don’t stay up-to-date and on-trend, you can lose out on both pedestrian and vehicle traffic.

Refresh Outdated Business Signage

One of the best ways to refresh an old and outdated sign is by hiring a company to create¬†custom signage. You don’t want to have something generic outside your business, or you will look like you don’t take your branding seriously. Companies that do well tend to put stress on their outwards appearance, and if you are not staying competitive with these types of businesses, you will lose out on customers.

When refreshing, opt for a modern and minimal design incorporating a few bold colors and an alluring design. If you work with a professional sign manufacturer, they can help you through every step of the journey. 

Bubble time pole sign
A custom and 3D sign will show customers you are trendy.

Tips For Effective An Sign And Utilizing Space

One of the best ways to enhance your business’s outside look is by adding in¬†3D signs. These will catch people’s attention from far away and make your company stand out amongst others. Check out some other tips below:

  1. Choose a distinct design that is far different from any others in your vicinity.
  2. If you have a large storefront, make a large sign. Smaller is not better in this case; you want to be bold. 
  3. Ensure that there is minimal text on your custom signage as too much information will be challenging to read and deter customers. 

If you want to find out some other ideas on improving your business’s exterior look, you need to employ the help of a professional¬†3D signs¬†manufacturer.

At the Precision Sign Company, we can get you started on the right foot, ensuring your business’s¬†custom signage¬†is refreshed and on-trend.¬†



3 Key Factors In Creating A Great Sign Design

Simple signs can be extremely effective.

Are you a business owner that is struggling with creating the perfect sign? You are not alone. Many shops and service businesses often do not know how to make the best signs because they are not trained in graphic design or marketing. To get the best signs, you need to work with a company that has these skills. 

A sign has the potential to grab customers’ attention and catch the eye of people driving by. If you take the right steps and include key factors in your design, you can be sure that you will get noticed. Consider the following elements for signage design.

Designing Signs – Creative Process, Factors

Know your audience for the best signage.
Know your audience for the best signage.

One of the things to remember when designing any sign is that there is a creative process involved that can take time. Signage design is not the most straightforward task, so working with a professional is always recommended. Three factors you should never forget are:

  1. The environment where you sign is going to live. The setting significantly affects the target audience. If you live in a seniors’ retreat, you will want something large and readable. If you are on a school campus, you will need something modern and fresh.¬†
  2. Contrasting colors are essential to any sign, as you want your brand to stand out. If you have colors that all look the same, your brand may be lost in a mess. 
  3. Simplicity is key to any excellent custom signage. You want to ensure people understand what you are selling and aren’t confused by the sign’s complicated nature.¬†

Start by thinking about your audience and go from there. 

Go With Design Professionals That Offer A Full-Service Experience, Including Manufacturing

While you can try signage design for yourself, it will not be as effective as compared to working with a professional. When selecting a company to create your signs for you, you need to ensure that they perform all steps, including manufacturing. 

A company that manufactures custom signage will know which designs are best suited to the materials and equipment available to create it. 

Contact Precision Sign Company to work with the best in the business.