Why does any business incorporate a sign? To increase visibility, increase exposure, and increase customer traffic. One of the best ways to influence the success of these outcomes is by choosing the correct sign type for your business. While many companies will often lean towards more traditional signs, such as storefront signs, these are less effective for drawing new customers who wouldn’t normally be near your business. One of the most reliable sign types a business can use to achieve their visibility and customer goals is to install a pole sign.
Pole Signs: The Ultimate Visibility Tool for Your Business
Pole signs are one of the most effective sign strategies for increasing a business’s overall visibility and customer exposure. The reason for this is the combination of height and visuals a pole sign provides is extremely effective in low pedestrian traffic areas. For urban businesses, blade signs are often a great visibility tool for garnering the attention of local foot traffic. But for more rural businesses, the most popular form of customer traffic is local drivers. Pole signs that are positioned next to busy roads are often the most effective location for maximizing consumer visibility.
The Best Sign Option for Small Businesses
Pole signs are also extremely cost-effective, particularly for small businesses. Based on the cost of certain advertising channels, many small businesses struggle to afford the means to properly promote their business. A pole sign is a great way to overcome the challenges of low foot traffic and hidden storefronts by placing a dynamic sign right in its way. Some businesses will also add EMCs to their pole signs to increase the sign’s visibility and dynamism.
So, you want to install a pole sign for your business, but how do you do it? With the Precision Sign Company, you can receive high-quality signs at a great price. Contact us and get a quote on a pole sign today.
