Best Types of Signage for Your Retail Store

Blade signs are a historical and effective mode of advertisement.

Deciding which sign you want can sometimes be more important than the content itself. There are many different types of signs to choose from when it comes to displaying your storefront. Signs can even be used inside for communicating directions and information to your consumers. For your retail store to increase traffic and close sales, you need to incorporate signs. But which one is right for you?

Indoor and Outdoor Signage for Retail Stores

Unlike other businesses, retail signage doesn’t have to be limited to outdoor signs. Many retailers use a combination of interior and exterior signs to attract customers while informing them of in-store services.

If a retailer is located on a street with a lot of foot traffic, they may opt for a blade sign that is perpendicular to the building. This places the content of the sign directly in the path of the viewer and makes the content that much more effective. Similarly, these retailers also include indoor signs. These typically indicate to customers where different sections of the store are or which services are where. For example, the most common use of indoor signs is to indicate which booth offers customer service.

channel letters
Channel letters are an effective indoor sign option.

Wayfinding, Informational, and Bold Signage for Retail

Most indoor signs, however, require more specifications than just your standard customer service sign. Many have a directional or wayfinding purpose that directs consumers to “Women’s Clothes on the Second Floor.” Such signs will have to be customized for a particular retailer or a particular location.

The goal of signage should be for consumers to find your business, find the product they want, and purchase the item without additional in-person guidance. Custom signage is the best way to create bold signs that informs your consumer.

If you are interested in upgrading your business with a custom sign, contact us at the Precision Sign Company today, and start making your dream store your real store.

Enhance Your Interior and Brand at The Same Time With Creative Signage

Aims Community College

Part of being a successful business is having a strong brand. This can be a slogan, a philosophy, an image that people instantly associate positively with your business. There are a lot of different methods you can use to construct a brand identity for your company, but one of the most effective methods are custom signs, put indoors. Here’s why.

Indoor Signage Forms

One thing that we have to mention is the different options on the table when it comes to interior signsThese can range from a 3D sign that pops out from the wall to any visitors, an illuminated sign that instantly draws the eyes, or a sculpture sign. The nice thing about a sculpted sign is that it opens up a lot more possibilities in terms of visuals.

indoor sign
When it comes to signage, get creative.

So, why is the versatility of indoor signs so much more effective than outdoor signs? Mainly because there are less impediments with an indoor sign. You don’t have to worry about the elements, or durability of materials (as much), or proximity to other nearby buildings and structures. The image you want to create is the most important thing.

Indoor Signs Usage

So, with this said, what are some of the best options on the table when it comes to how you can use indoor signs? One of the most common options is in the entry area of your building or office. This way, both employees and customers can see your brand sign front and center when they enter. Another potential idea is putting it in a break or rest area to boost employee morale.

Thinking that some new indoor signage is what your business needs? If you want to get started, be sure to contact us at Precision Sign Company. We have a wide selection of options to help further your brand.