Designing an effective sign means engaging customers through a cohesive style. That style can change depending on the company, location, and environment. A sign that incorporates naturally influenced architecture can possess a greater weight and feeling than other signs, especially for companies looking to build an outdoor sign that reflects their business. If you want an outdoor sign that incorporates landscape architecture, then a monument sign may be just the thing for you.
What is a Monument Sign?
A monument sign is a sign that connects your company identity with outdoor promotion. Outdoor signs can often lose some of their attention based on the saturation of stimuli consumers are faced with on a daily basis. These signs, if uninspired, could become invisible. A monument sign is an outdoor sign that is situated separately from a building. It is often positioned on a lawn or entranceway and can incorporate landscape inspired architecture. While a monument sign serves the purpose of regular signage, it can also act as its own individual art piece.
How to Design an Effective Monument Sign
For a monument sign to transition into art, it needs to blend in with its surrounding environment. As the monument sign reflects the design of the company, it should also compliment the landscape it is a part of. To design an effective monument sign, you should approach it like an architect building a sculpture. What materials, shape, and size would be the most cohesive? Which style and color combination will best suit the landscape?
As important as it is for monument signs to complement their environment, it is equally important for them to stand out and garner attention.
To construct a monument sign that is as much art as it is an attention-grabbing vehicle, you need an expert. Click here to get a free quote today from Precision Sign Company.
