Choosing Lettering for Building Business Logo Signs

A sign by itself doesn’t attract attention or encourage business. For a sign to be effective, it needs to be able to maximize its visual appeal. Signs that are distinctive are more easily recognizable. And if a customer is able to remember your brand, you are halfway to inspiring a sale or interaction. The key to having a visually dynamic sign is by incorporating the right type of lettering.

Choosing the Right Lettering for Your Storefront Sign

Know your audience for the best signage.
Channel letter signs add an extra layer of dynamic design.

Selecting the perfect type of lettering for your business is not always easy. In fact, it can actually be quite difficult, particularly if you have no sign or design experience. The reason being, lettering that is effective in a logo does not always translate to an exterior logo sign. To maximize the effectiveness of your business sign lettering, you should incorporate some form of channel lettering. Channel lettering is a bold and intricate form of architectural signage that uses three-dimensional design to garner more attention. This type of lettering can also incorporate customer light options to make your signs attractive during all hours of the day. Moreover, these signs are completely customizable. From the typeface, to the colors, to the shape itself, every aspect of a channel lettering sign can be individualized for a specific business, its brand, location, and needs.

Flat Cut Out Lettering

This is one of the most professional sign options available. Whether they are used in exterior or interior settings, flat cut lettering is one of the sleekest sign design options currently available. Similarly, these signs can be subtle and contemporary, or bold and timeless. The wide array of texture combinations that are also available extend the customization options even further.

Is your business or storefront in need of a sign upgrade? Then you have come to the right place at Precision Sign.

Complete Signage to Boost Brand Awareness

Modern blade signs can be customized to your brand.

The success of one’s company depends heavily on the health and reputation of its brand. A business’s brand represents its values, personality, and ambitions. Consumers who associate with a brand’s identity often form stronger and more loyal bonds to the associative business. One way to promote your brand and its values is to have strong brand awareness. The best way to do that, of course, is to effectively utilize corporate signage.

Exterior Signs to Get You Noticed

EMC Sign
EMC signs are the most eye-catching form of signage.

The most valuable part of any promotional campaign is attracting the attention of new customers. Exterior signs are one of the best ways to communicate your brand identity to individuals who are less familiar with your company. A well-executed exterior sign is, therefore, an excellent tool for not only raising brand awareness but also communicating brand values.

The best part about corporate signage, particularly exterior signs, is that they come in a wide variety of styles – each with its own unique benefits. Logo business signs, or storefront signs, are one of the easiest ways to garner the attention of foot traffic. Similarly, for businesses with more obscure settings, pole signs are another great way to attract local traffic. Monument signs, wayfinding signs, and window graphics also provide different advantages when it comes to brand promotion and consumer education.

Interior Signs That Stand Out

For a business to be successful, it has to do more than get customers in the door. It also has to get them towards the cash register. The best way to direct customers is through well-positioned interior signs, such as reception signs, wayfinding, and room identifying signs, as well as ADA signs.

If you are looking for a cost-effective way to boost the brand awareness of your business, then contact Precision Sign Company today. Our team, from design to execution, can help you with any of your sign or flat cut lettering needs.

Understanding Flat Cut Out Letters and Why They Are So Popular

Special Olympics Wall Signage

When a customer or even an employee pulls up to a plain building that lacks any discernible signage, this is not something that inspires confidence. Therefore, you are going to need some sort of lettering to hang on the front of the building to help make it clear what company you are and lets others know that you are a big believer in professionalism.

But the question is what kind of lettering should you choose? The answer to this question will almost always be flat cut out letters. For anyone who does not know much about this versatile lettering or why they are so popular, here is a short guide helping to explain the reasoning behind it.

flat cut out letters
Flat cut out letters to improve the visibility and professionalism of your business.

What Are Flat Cut Out Letters?

Let’s start off by clarifying what this type of lettering is. Flat cut out letters are created by tracing either letters or numbers in a large flat sheet of some kind of material like aluminum or brass metal. These newly cut letters and numbers are then able to be arranged in any order and attached to a building to serve as some professional signage.

Why They Are So Popular?

By far the biggest reason why flat cut out letters are so popular is that they have an unprecedented amount of customization available. Not only can you get these custom signs manufactured in many different sizes, but there are also the options to have them made out of many different materials as well. Some of the most common materials that you can order include metal, plastic, acrylic, and more. Plus, you also have the ability to hang these letters both indoors and outdoor environments thanks to their versatility.

If you are interested in getting your own set of flat cut out letters for your business, then make sure to request a quote from Precision Sign Company, your local professional sign company.