Deciding which sign you want can sometimes be more important than the content itself. There are many different types of signs to choose from when it comes to displaying your storefront. Signs can even be used inside for communicating directions and information to your consumers. For your retail store to increase traffic and close sales, you need to incorporate signs. But which one is right for you?
Indoor and Outdoor Signage for Retail Stores
Unlike other businesses, retail signage doesn’t have to be limited to outdoor signs. Many retailers use a combination of interior and exterior signs to attract customers while informing them of in-store services.
If a retailer is located on a street with a lot of foot traffic, they may opt for a blade sign that is perpendicular to the building. This places the content of the sign directly in the path of the viewer and makes the content that much more effective. Similarly, these retailers also include indoor signs. These typically indicate to customers where different sections of the store are or which services are where. For example, the most common use of indoor signs is to indicate which booth offers customer service.
Wayfinding, Informational, and Bold Signage for Retail
Most indoor signs, however, require more specifications than just your standard customer service sign. Many have a directional or wayfinding purpose that directs consumers to “Women’s Clothes on the Second Floor.” Such signs will have to be customized for a particular retailer or a particular location.
The goal of signage should be for consumers to find your business, find the product they want, and purchase the item without additional in-person guidance. Custom signage is the best way to create bold signs that informs your consumer.
If you are interested in upgrading your business with a custom sign, contact us at the Precision Sign Company today, and start making your dream store your real store.