3 Key Factors In Creating A Great Sign Design

Simple signs can be extremely effective.

Are you a business owner that is struggling with creating the perfect sign? You are not alone. Many shops and service businesses often do not know how to make the best signs because they are not trained in graphic design or marketing. To get the best signs, you need to work with a company that has these skills. 

A sign has the potential to grab customers’ attention and catch the eye of people driving by. If you take the right steps and include key factors in your design, you can be sure that you will get noticed. Consider the following elements for signage design.

Designing Signs – Creative Process, Factors

Know your audience for the best signage.
Know your audience for the best signage.

One of the things to remember when designing any sign is that there is a creative process involved that can take time. Signage design is not the most straightforward task, so working with a professional is always recommended. Three factors you should never forget are:

  1. The environment where you sign is going to live. The setting significantly affects the target audience. If you live in a seniors’ retreat, you will want something large and readable. If you are on a school campus, you will need something modern and fresh. 
  2. Contrasting colors are essential to any sign, as you want your brand to stand out. If you have colors that all look the same, your brand may be lost in a mess. 
  3. Simplicity is key to any excellent custom signage. You want to ensure people understand what you are selling and aren’t confused by the sign’s complicated nature. 

Start by thinking about your audience and go from there. 

Go With Design Professionals That Offer A Full-Service Experience, Including Manufacturing

While you can try signage design for yourself, it will not be as effective as compared to working with a professional. When selecting a company to create your signs for you, you need to ensure that they perform all steps, including manufacturing. 

A company that manufactures custom signage will know which designs are best suited to the materials and equipment available to create it. 

Contact Precision Sign Company to work with the best in the business. 

 

 

Blade Signs Add Flair To Your Business Site

Blade signs are a historical and effective mode of advertisement.

Have you ever walked through a new retail area and had difficulty telling what kind of stores you were surrounded by? Sometimes companies don’t make an effort to advertise the exterior of their store correctly, and thus, they lose out to customers who are walking on foot. Many people think that if they have a strong online presence, they will be successful, but if you are not making use of age-old advertising techniques, you may lose out to other clientele.

One of the best ways to increase customer volume is by putting blade signs outside of your business. These are going to be instrumental in catching the attention of foot traffic in the area. People often walk down sidewalks looking straight ahead, and if they see your blade signs sticking out, they are more likely to stop in.

Modern blade signs can be customized to your brand.
Your business could benefit from a blade sign.

What Are Blade Signs? History & Materials

Blade signs have been around since the 14th century. Inns began to hang them outside to give people an idea of what to expect inside. More vendors started to catch on. Locksmiths would hang a key, and the blacksmith would hang a horseshoe and so on. As time progressed, these outdoor signs became more tailored to the specific store.

Blade signs are a sign that sticks out perpendicular from the store so that customers can see it when walking by, rather than looking at it straight on. They were once made from metal or wood, but now many stores have bright steel and plastic signs with backlighting or LCD displays.

Best Use For Locations With Lots Of Foot Traffic

As these outdoor signs extend out from the stores, they are best used in areas where there is a lot of foot traffic. People driving by can also notice these signs, but for pedestrians, outdoor signs are often critical to catching their attention and getting them into your business.

If you want to add some flare to your store or business, contact us at the Precision Sign Company. We can bring your store’s exterior to the next level.

 

A Well Manufactured Sign Takes Time, Understand Our Process

Skilled sign manufacturer

When you are interested in getting some custom signage for your business, you want the final product to be something truly impressive. But in order for this to happen, it is going to take some time, even for a vastly experienced sign manufacturer. This is because there is a lot of work that goes into creating some truly stunning custom signage.

Choose Compelling Colors

Picking the colors for your 3D signs isn’t something that can be done by blindly pointing to a giant color wheel. It takes a lot of careful thought and strategic planning in order to come up with something that will be able to grab a person’s attention without being too jarring. It also needs to blend nicely with the existing colors of the company since consistency is crucial in branding.

The timeframe to create stunning custom signage will vary depending on several factors like size and type of sign.

Establish Some Contrast

The last thing you want are some gorgeous blade cut signs that are nearly impossible to read from more than 10 feet away. That is why you will also need to have a fair amount of contrast within your sign. This will make it much easier to read, especially if there is a fair amount of text on the custom signage.

Large But Simple

Generally speaking, the bigger the better when it comes to 3D signs. This will help make them stand out more and be easily read even from great distances. But just because a sign is large doesn’t mean that it has to be complicated. In fact, the best performing custom signage is often the ones that have a relatively simple design since they do not overwhelm your customers.

By combining all of these elements, you should end up with some truly impressive custom signage. To get started on making your very own commercial signs, make sure to contact us at Precision Sign Company. 

Learn to Utilize Your New Sign to Increase Customer Relations

Manning's steak sign

Custom signage can be a very valuable tool in business but only if you know how to properly use it. That is why you need to know these tips on how to effectively utilize your exterior or interior signs to increase your customer relations.

Put Your Logo First and Foremost

Having an eye-catching sign that speaks directly to your audience is obviously important. However, it is only going to be useful if the customers know whose sign it is.

Monte Bello Gardens Sign
In order to be effective, signs need to be eye-catching.

If they enjoy your vinyl signs but are unable to see your small logo printed in a tiny font on the bottom corner, then it will not give your business any benefits. So you need to make sure that people are able to know whose sign it is by putting your logo or company name in a spot that is easy to see and make it large enough that someone can read it from a reasonable distance.

Put the Signs Where People Can Find Them

In order to be of any use to your business, your custom signage needs to be seen by a lot of people. Therefore, you’re going to want to make sure that you put your signs in a spot where they are going to get a lot of foot traffic. This will give you the best chances or achieving a higher ROI for your vinyl signs.

Pick an Experienced Sign Company

In order to successfully improve your customer relation, you are going to need some interior signs that are of the highest quality. That is why you should pick a custom signage company with a proven process that creates impressive signs that are practically guaranteed to bring you positive results.

Make sure that you are getting the most effective custom signage possible by contacting our team of professionals at Precision Sign Company and getting your free quote today.

Get to Know Your Reliable Signage Provider

Sign design staff

When you need to have some new custom signs made for your business, this is not something that you just entrust to anyone. Therefore, you need to find a company that has a history of making exquisite 2D and 3D signage for a wide range of businesses. And if this is what you are looking for, then go ahead and contact us right away. In the meantime, here are some helpful insights to prove we are the right company to handle making whatever signs you need.

Why a High-Quality Sign is Important

In many cases, your signs are the first exposure that a customer will have to your business as they either walk around town or drive by on their way to work. Therefore, you need to make sure that these custom signs exemplify everything your company stands for and is made at the highest quality. Otherwise, you could end up losing a large number of clients on a regular basis without even realizing it.

Community Health Center monument sign
The location of the custom signs plays a big role in their design.

3 Steps to Understand the Right Sign for Your Business

In order to determine what the perfect signs are for your business, you need to go through this three-step process. The first step involves identifying the nature of your business. If you run a very formal company, then have some funky multi-colored 3D signage is likely not the right choice.

The second step of this process involves choosing some signs that can withstand whatever elements they will likely be exposed to. An interior sign can be made of much more vulnerable materials to achieve a certain look. However, outdoor signs need to be made with very durable materials.

The last step is choosing the type of precision computer-cut lettering that your 3D signage needs. A good company will offer countless options in fonts, colors, and sizes.

We can help you with all of this and more at Precision Sign Company. So to find out more about who we are and how we can help you create the perfect custom signs, check out our About Us section.

Could Your Company Benefit from a Ground & Monument Sign?

The sign outside your business’s door should not be a decision that you take lightly. Often, this is the first impression that potential customers will receive of your company and you must make sure it is strong. As you choose your company’s sign, there are many options to consider. One popular sign type that may be ideal for your business and location is a monument sign. Here are a few differences between a monument sign and other types to consider.

Installation

A monument sign is a sign that is low to the ground. This type of sign stands on its own, without a pole. A ground sign, also known as a monument sign, is not tall and is not attached to the building, which is common with other sign types.

Ground signs are low to the ground and can have bricks, stone, or other elements around them.

Masonry

Occasionally, ground signs have bricks and other elements that not only help enhance the durability and stability of the sign but enhance its aesthetic appeal as well. You can have fun and be creative with the masonry around your sign. A few popular options include bricks, stone, and stucco.

Customization

Similar to other types of signs, you can customize and design a monument sign so it has the messaging and layout that you desire. You can be bold and choose a design for your ground sign that is unique and impressive. As you customize a ground sign, you can create unique shapes of the sign, add logos and brand names, add color, etc.

Additionally, as you consider the customization options for your ground sign, consider how you wish to illuminate the sign. In some cases, you may not want your sign to light up. Instead, you may choose to place small spotlights on the ground nearby.

If you are interested in a ground and monument sign or are looking for custom signs for your business, contact Precision Sign Company in Golden, Colorado, or check out our blog for more information. With our high-quality signs, we can help your business get noticed!