Best Types of Signage for Your Retail Store

Blade signs are a historical and effective mode of advertisement.

Deciding which sign you want can sometimes be more important than the content itself. There are many different types of signs to choose from when it comes to displaying your storefront. Signs can even be used inside for communicating directions and information to your consumers. For your retail store to increase traffic and close sales, you need to incorporate signs. But which one is right for you?

Indoor and Outdoor Signage for Retail Stores

Unlike other businesses, retail signage doesn’t have to be limited to outdoor signs. Many retailers use a combination of interior and exterior signs to attract customers while informing them of in-store services.

If a retailer is located on a street with a lot of foot traffic, they may opt for a blade sign that is perpendicular to the building. This places the content of the sign directly in the path of the viewer and makes the content that much more effective. Similarly, these retailers also include indoor signs. These typically indicate to customers where different sections of the store are or which services are where. For example, the most common use of indoor signs is to indicate which booth offers customer service.

channel letters
Channel letters are an effective indoor sign option.

Wayfinding, Informational, and Bold Signage for Retail

Most indoor signs, however, require more specifications than just your standard customer service sign. Many have a directional or wayfinding purpose that directs consumers to “Women’s Clothes on the Second Floor.” Such signs will have to be customized for a particular retailer or a particular location.

The goal of signage should be for consumers to find your business, find the product they want, and purchase the item without additional in-person guidance. Custom signage is the best way to create bold signs that informs your consumer.

If you are interested in upgrading your business with a custom sign, contact us at the Precision Sign Company today, and start making your dream store your real store.

Benefits of EMC and Digital Signage Over Traditional Signage

EMC Sign

Everything is going digital, including your signs. For many businesses, traditional signage is thought to be a better investment than its digital counterparts. Static signs require a smaller initial investment and even less maintenance than digital signs. But that’s where the preference for static signs stop. Digital signage provides its businesses with adaptable signs that grab consumer attention at all hours of the day – especially at night.

Digital Signage (EMC) is More Eye-catching and Has a Further Reach Than Static Signage

Unlike static signs, digital signage uses dynamic lighting and movement to attract the attention of its viewers. Digital signage, or EMC signs, can provide transitions and animation that immediately grab the attention of those passing by. Static signs provide no incentive for viewership and can often get lost in the sea of competitor signs. Similarly, these signs can be adjusted on-the-fly to meet the business’s target audience.

Consumer bases are constantly changing. Changing with them is a huge advantage for a business and will save you tons of money in replacement costs. These Electronic Messaging Centers can also be quite personal. They can provide support for local initiatives or communicate a business’s response to daily news. This emotional connection is much more valuable than that of digital signage.

Digital signage
This is one of the many types of EMC signs Precision Sign Company can make for you.

Digital Signage is Versatile and More Cost-Effective

Contrary to popular belief, digital signs are actually the more cost-effective signage. The LEDs used in EMCs and digital signs can last for almost 10 years. That means almost no bulb replacement is required. Similarly, not having to replace your sign based on consumer appeal means you can use your digital sign for years – even decades – to come.

Digital signs are the best investment for a small, local business. They have a great return on investment, are energy efficient, and require almost no maintenance. If you are curious about upgrading your business with a digital sign, contact us at Precision Sign Company today.

Latest Trends in Branding Your Business

Modern blade signs can be customized to your brand.

Your sign is often the first interaction that a customer has with your business. Therefore, it’s essential that you not only convey essential information about your services, but also that you use a design that’s attractive enough to separate you from the competition.

To be able to do this, you have to understand the latest trends in business branding, which you can find below.

Minimalistic, Versatile, and Relatable Logo Design

It’s tempting to think that louder is always better, but modern tastes say differently. In fact, thanks to companies like Apple, minimalist design has emerged as one of the most attractive design styles for customers.

This does make sense when you think about it, as minimalist design strips your custom signage to only its bare essentials – only what you think is absolutely necessary for your customer to know about your business.

Professional painters monument sign
Minimalist design banks on the belief that a little can go a long way.

In some cases, you may get away with just a logo. In others, you may only need a logo and a slogan. Needs will change depending on your specific industry, customers, and services.

Another benefit of minimalism is that it is very versatile in that it allows your signs to be used in all sorts of different environments. Minimalist custom signage can go outside of your storefront, behind your receptionist’s desk, on the wall outside of your business’s elevators, and all sorts of other places.

Custom Signs to Incorporate the Latest Branding Trends

Despite having the name “minimalist”, minimalist design actually requires far more consideration and expertise than standard signage. This is because you often have to convey so much information on your minimal sign real estate.

To make this process easier, hand off your custom signage to the team of professionals at Precision Sign Company. With over a decade of experience and tracking branding trends, helping to create custom signage for individuals and businesses from all walks of life, you can rely on Precision Sign Company to create the perfect sign for your needs.

Design Architectural Signage to Boost Brand Identity

Architectural Signage

Have you ever walked into a company’s office only to be greeted by beautiful architectural signage? If you have, you know just how impactful the experience can be.

It’s impactful in the sense that it immediately alerts you to the level of service you can expect from the company; no company puts that much effort and detail into their sign without also applying that same amount of effort and detail into their actual services.

Therefore, as a business owner – or just someone with a message to promote in general – one of the best ways to impress upon people a sense of quality and trustworthiness is with architectural signage.

Architectural Signage Combines Brand Identity and Functionality

Another benefit of architectural signage is that it can be a great way to maximize the functionality of your business space. For example, a bland-looking concrete wall behind your receptionist’s desk can suddenly become a perfect way to convey your services to visitors – and more naturally transform your space to better convey your brand identity.

The open architectural space within your office is the perfect opportunity to naturally express your brand identity.

A pop-up sign outside your office’s elevator isn’t necessarily a bad thing, but it doesn’t really feel connected to the rest of your space. Using an entire wall outside of the elevators, however, can better convey the feeling to visitors that they’ve just stepped into your world.

Tips For Designing Great Architectural Signs

Designing custom signage that seamlessly flows with the architecture of your business space requires a lot of consideration. Beyond consideration, it also requires extensive architectural know-how and equipment.

For these reasons alone, you want to make sure that you only deal with the best of the best in architectural signage.

For over a decade, we at Precision Sign Company have been working with organizations across all kinds of different industries to help provide them personalized custom signage. If you’re looking for architectural signage that you can trust, come pay us a visit at Precision Sign Company to see what we can do for you. 

Is It Time To Improve Your Business Signage?

Modern blade signs can be customized to your brand.

Business owners often don’t realize when their outdoor sign is out of date or tacky. While you may have had a design that was stylish and captivating at some point or another, if you don’t stay up-to-date and on-trend, you can lose out on both pedestrian and vehicle traffic.

Refresh Outdated Business Signage

One of the best ways to refresh an old and outdated sign is by hiring a company to create custom signage. You don’t want to have something generic outside your business, or you will look like you don’t take your branding seriously. Companies that do well tend to put stress on their outwards appearance, and if you are not staying competitive with these types of businesses, you will lose out on customers.

When refreshing, opt for a modern and minimal design incorporating a few bold colors and an alluring design. If you work with a professional sign manufacturer, they can help you through every step of the journey. 

Bubble time pole sign
A custom and 3D sign will show customers you are trendy.

Tips For Effective An Sign And Utilizing Space

One of the best ways to enhance your business’s outside look is by adding in 3D signs. These will catch people’s attention from far away and make your company stand out amongst others. Check out some other tips below:

  1. Choose a distinct design that is far different from any others in your vicinity.
  2. If you have a large storefront, make a large sign. Smaller is not better in this case; you want to be bold. 
  3. Ensure that there is minimal text on your custom signage as too much information will be challenging to read and deter customers. 

If you want to find out some other ideas on improving your business’s exterior look, you need to employ the help of a professional 3D signs manufacturer.

At the Precision Sign Company, we can get you started on the right foot, ensuring your business’s custom signage is refreshed and on-trend. 

 

 

3 Key Factors In Creating A Great Sign Design

Simple signs can be extremely effective.

Are you a business owner that is struggling with creating the perfect sign? You are not alone. Many shops and service businesses often do not know how to make the best signs because they are not trained in graphic design or marketing. To get the best signs, you need to work with a company that has these skills. 

A sign has the potential to grab customers’ attention and catch the eye of people driving by. If you take the right steps and include key factors in your design, you can be sure that you will get noticed. Consider the following elements for signage design.

Designing Signs – Creative Process, Factors

Know your audience for the best signage.
Know your audience for the best signage.

One of the things to remember when designing any sign is that there is a creative process involved that can take time. Signage design is not the most straightforward task, so working with a professional is always recommended. Three factors you should never forget are:

  1. The environment where you sign is going to live. The setting significantly affects the target audience. If you live in a seniors’ retreat, you will want something large and readable. If you are on a school campus, you will need something modern and fresh. 
  2. Contrasting colors are essential to any sign, as you want your brand to stand out. If you have colors that all look the same, your brand may be lost in a mess. 
  3. Simplicity is key to any excellent custom signage. You want to ensure people understand what you are selling and aren’t confused by the sign’s complicated nature. 

Start by thinking about your audience and go from there. 

Go With Design Professionals That Offer A Full-Service Experience, Including Manufacturing

While you can try signage design for yourself, it will not be as effective as compared to working with a professional. When selecting a company to create your signs for you, you need to ensure that they perform all steps, including manufacturing. 

A company that manufactures custom signage will know which designs are best suited to the materials and equipment available to create it. 

Contact Precision Sign Company to work with the best in the business. 

 

 

Blade Signs Add Flair To Your Business Site

Blade signs are a historical and effective mode of advertisement.

Have you ever walked through a new retail area and had difficulty telling what kind of stores you were surrounded by? Sometimes companies don’t make an effort to advertise the exterior of their store correctly, and thus, they lose out to customers who are walking on foot. Many people think that if they have a strong online presence, they will be successful, but if you are not making use of age-old advertising techniques, you may lose out to other clientele.

One of the best ways to increase customer volume is by putting blade signs outside of your business. These are going to be instrumental in catching the attention of foot traffic in the area. People often walk down sidewalks looking straight ahead, and if they see your blade signs sticking out, they are more likely to stop in.

Modern blade signs can be customized to your brand.
Your business could benefit from a blade sign.

What Are Blade Signs? History & Materials

Blade signs have been around since the 14th century. Inns began to hang them outside to give people an idea of what to expect inside. More vendors started to catch on. Locksmiths would hang a key, and the blacksmith would hang a horseshoe and so on. As time progressed, these outdoor signs became more tailored to the specific store.

Blade signs are a sign that sticks out perpendicular from the store so that customers can see it when walking by, rather than looking at it straight on. They were once made from metal or wood, but now many stores have bright steel and plastic signs with backlighting or LCD displays.

Best Use For Locations With Lots Of Foot Traffic

As these outdoor signs extend out from the stores, they are best used in areas where there is a lot of foot traffic. People driving by can also notice these signs, but for pedestrians, outdoor signs are often critical to catching their attention and getting them into your business.

If you want to add some flare to your store or business, contact us at the Precision Sign Company. We can bring your store’s exterior to the next level.

 

Make a Statement with Bold Outdoor Signage

Park center monument sign

When it comes to advertising your business, there are a lot of different avenues for you to explore. However, one of the best options is going to be having exterior signs. Not just any type of outdoor signage will do the trick. You’ll want to make sure that you go with the following bold, outdoor sign options.

Vibrant Color Scheme

An easy way to make any outdoor sign instantly more bold is to give it vibrant colors. If your business happens to have a brown exterior, then don’t get a matching brown sign that will just blend into the background. Instead, give it a sleek silver, white, or some other vibrant color. This will help it to stand out and get the attention of as many people as possible.

Plumb line services
A ground monument sign can easily stand out from the rest.

Monument Signs

In addition to using bold colors, you should also look into getting a monument sign. The reason why monument signs are such a good idea is the fact that they are able to easily get a person’s attention. By being ground signage, they are in the line of sight of any motorists or pedestrians and can be accentuated by greenery to help draw even more attention to it.

Plus, monument signs can be ordered in nearly any shape or size, which means that you can get as bold and creative with the design as you want. Don’t be afraid to mix and match shapes and colors until you land on an incredibly bold option that you love.

If your goal is to have the ultimate bold signage, then this is the way to do it. To help get started ordering your bold, exterior signage, make sure to contact our team of professionals at the Precision Sign Company today.

Enhance Your Interior and Brand at The Same Time With Creative Signage

Aims Community College

Part of being a successful business is having a strong brand. This can be a slogan, a philosophy, an image that people instantly associate positively with your business. There are a lot of different methods you can use to construct a brand identity for your company, but one of the most effective methods are custom signs, put indoors. Here’s why.

Indoor Signage Forms

One thing that we have to mention is the different options on the table when it comes to interior signs. These can range from a 3D sign that pops out from the wall to any visitors, an illuminated sign that instantly draws the eyes, or a sculpture sign. The nice thing about a sculpted sign is that it opens up a lot more possibilities in terms of visuals.

indoor sign
When it comes to signage, get creative.

So, why is the versatility of indoor signs so much more effective than outdoor signs? Mainly because there are less impediments with an indoor sign. You don’t have to worry about the elements, or durability of materials (as much), or proximity to other nearby buildings and structures. The image you want to create is the most important thing.

Indoor Signs Usage

So, with this said, what are some of the best options on the table when it comes to how you can use indoor signs? One of the most common options is in the entry area of your building or office. This way, both employees and customers can see your brand sign front and center when they enter. Another potential idea is putting it in a break or rest area to boost employee morale.

Thinking that some new indoor signage is what your business needs? If you want to get started, be sure to contact us at Precision Sign Company. We have a wide selection of options to help further your brand.

Stand Out With Your Business Using EMC Signs

Night pole sign

When your business is interested in getting some new signage, there are countless options out there for you to choose from. However, if you want some truly impressive results, then you should consider getting an electronic messaging center (EMC). These EMC signs are truly impressive and offer the following benefits.

Better Visibility Both Day and Night

While most signage offers adequate visibility during the daytime, it is a completely different story once the sun goes down. Any sign that is not illuminated is going to be extremely hard for customers to see and even the illuminated ones are only truly effective if they avoid any burnt out lettering or lighting. But when it comes to EMC signs, the entire sign is composed of an LED screen, which means that they are extremely easy to see whether it is during the middle of the day or dead of the night.

EMC Sign
EMC signs are the most eye-catching form of signage.

Display Multiple Messages

Any other sign is limited in the fact that you can only ever promote a single message to your customers. But with EMC signs, you can easily change out what the sign says, making it the most versatile type of signage for your business. So whether you want to promote a new sale, flash your company information, or display a relevant message, you can do it all, often all at the same time.

Very Cost-Effective

The best part of this extremely effective form of signage is the fact that it is much more cost-effective than most business owners assume. In fact, even if you’re a small business, you should still be able to comfortably afford a high-quality EMC sign.

In order to enjoy all of these benefits, make sure to contact us at Precision Sign Company and get a quote for custom EMC signs.